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Marketing Your Products - Turning Samples into Sales

Providing product samples is a great way to help increase sales at your farmers market booth or farm stand.  However, it is also important to do it in a way that does not give away all your product (and therefore profits!) and that also will provide a safe product that meets regulatory requirements.

In this webinar, you'll learn how to choose which products to sample, how to control costs in sampling, and generally how to make the most of sampling. Lorin Fahrmeier, whose family sells a large amount of produce and other products through their farm stand and at farmers markets will provide insight from her extensive personal experience on how to turn sampling into sales. Londa Nwadike will also present some practical ideas on how to do sampling safely and also meet regulatory requirements. Lorin is the Farm to Institution Program Coordinator for the University of Missouri Extension and Londa is the State Extension Food Safety Specialist for both the University of Missouri and Kansas State University.

https://www.youtube.com/watch?...2ehrA3--n4

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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