Providing product samples is a great way to help increase sales at your farmers market booth or farm stand. However, it is also important to do it in a way that does not give away all your product (and therefore profits!) and that also will provide a safe product that meets regulatory requirements.
In this webinar, you'll learn how to choose which products to sample, how to control costs in sampling, and generally how to make the most of sampling. Lorin Fahrmeier, whose family sells a large amount of produce and other products through their farm stand and at farmers markets will provide insight from her extensive personal experience on how to turn sampling into sales. Londa Nwadike will also present some practical ideas on how to do sampling safely and also meet regulatory requirements. Lorin is the Farm to Institution Program Coordinator for the University of Missouri Extension and Londa is the State Extension Food Safety Specialist for both the University of Missouri and Kansas State University.