Hard Cider in the North Central Region: Industry Survey Findings and Opportunities for Rural Development
Presented by: Michelle Miller and Matt Raboin (University of Wisconsin)
Hard cider, a beverage rooted in America's past, has reemerged as a potentially fruitful business opportunity for modern day orchardists and entrepreneurs. Researchers at the Center for Integrated Agricultural Systems (CIAS) surveyed hard cider makers across the North Central Region to better understand this growing industry. Questions focused on recent and projected industry trends, sourcing of apples, marketing and distribution approaches, constraints and opportunities within the industry, and research and outreach preferences of cider makers. During this webinar, we will share and discuss survey results.
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