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Getting Noticed in the Digital Age

In today’s digital age, land-grant universities and Extension organizations need to re-think how they share information with the public. Relying on news releases and traditional media coverage is no longer adequate. Newspaper space is limited, staff is shrinking and people have an endless variety of ways to get their information.

As a result, Michigan State University Extension has a writing program that empowers MSU Extension educators to write about the work that they do every day. Through this program, educators can add context and trusted information when stories are breaking, and forge deeper connections between not just the public and MSU Extension, but those traditional media outlets and MSU Extension as well.

 Since beginning the educator-writing program four years ago, MSU Extension has seen an explosion in web traffic (from several hundred thousand visits per year to more than 4,000,000 visits in 2014-15), and increased interest and communication with the media.

In this Zoom Conference called “Getting Noticed in the Digital Age,” Sean Corp, a media relations and social media manager for MSU Extension, will talk about the educator-writing program, share analytics charting its success, discuss what those analytics have taught MSU along the way, and discuss what the future holds in content marketing.

Topic: Getting Noticed in the Digital Age

Time: Mar 31, 2016 3:00 PM (GMT-4:00) Eastern Time (US and Canada)

This webinar was provided and sponsored by ACE, the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. To find out more about ACE visit

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit You can view the terms of useat

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