In today’s digital age, land-grant universities and Extension organizations need to re-think how they share information with the public. Relying on news releases and traditional media coverage is no longer adequate. Newspaper space is limited, staff is shrinking and people have an endless variety of ways to get their information.
As a result, Michigan State University Extension has a writing program that empowers MSU Extension educators to write about the work that they do every day. Through this program, educators can add context and trusted information when stories are breaking, and forge deeper connections between not just the public and MSU Extension, but those traditional media outlets and MSU Extension as well.
Since beginning the educator-writing program four years ago, MSU Extension has seen an explosion in web traffic (from several hundred thousand visits per year to more than 4,000,000 visits in 2014-15), and increased interest and communication with the media.
In this Zoom Conference called “Getting Noticed in the Digital Age,” Sean Corp, a media relations and social media manager for MSU Extension, will talk about the educator-writing program, share analytics charting its success, discuss what those analytics have taught MSU along the way, and discuss what the future holds in content marketing.
Topic: Getting Noticed in the Digital Age
Time: Mar 31, 2016 3:00 PM (GMT-4:00) Eastern Time (US and Canada)
This webinar was provided and sponsored by ACE, the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences. To find out more about ACE visit aceweb.org.
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