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Get out of the middle of the road! Writing and pitching effective opinion essays

University faculty are used to staying in the middle of the road on important issues. Sometimes, it's important to pick and publicize a side. Or to offer a perspective on an issue the public thinks it already fully understands. Hear from two university writers who develop and distribute essays, columns, and commentaries for their institutions. Learn the basics of coaching faculty how to develop and write strong opinion pieces. Get tips on pitching to targeted media outlets.  Another in a series of professional development programs offered by ACE learning communities for media relations, writing, leadership and management.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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