University faculty are used to staying in the middle of the road on important issues. Sometimes, it's important to pick and publicize a side. Or to offer a perspective on an issue the public thinks it already fully understands. Hear from two university writers who develop and distribute essays, columns, and commentaries for their institutions. Learn the basics of coaching faculty how to develop and write strong opinion pieces. Get tips on pitching to targeted media outlets. Another in a series of professional development programs offered by ACE learning communities for media relations, writing, leadership and management.