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Direct Marketing Meats

Are you new to direct marketing meats? Not sure how to fill out a cut sheet or what questions to ask your butcher?  During this webinar, we'll hear from a meat processor and a farmer about how to increase profitability from your direct market meat sales.  We'll talk about how to fill out a cut sheet, marketing tips for selling the whole animal and what works (and what doesn't!) in direct marketing meats.   

Presenters for this webinar are Lois Aylestock of Blue Ridge Meats in Front Royal, VA, and Jennifer "Tootie" Jones of Swift Level Farm in Lewisburg, WV.

This webinar is brought to you by Women in Ag Learning Network, presented in collaboration with the Niche Meat Processor Assistance Network.

Additional Resources

Understanding the Processors Language - NMPAN webinar, Oct.2009. Learn how to understand the processor's language, from yield grades and cutting specifications, inspection and other regulatory requirements, meat handing and shelf life, and more. 

Working Effectively With Your Processor - NMPAN webinar, Aug., 2011. How can producers and processors work together more effectively to overcome common problems?

Sample Cut Sheet - courtesy of the Butcher Block & Smokehouse in Versailles, OH. 

Meat Processing Terminology - understanding the basics, courtesy of the Maine Organic Farmers and Gardeners Association (MOFGA). 

https://www.youtube.com/watch?...2ehrA3--n4

Lisa Scarbrough (Guest)

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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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