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Dietary Guidelines Alliance Webinar

Presenter: Marianne Smith Edge, MS, RD, LD, FADA is Senior Vice President, Nutrition and Food Safety for the International Food Information Council (IFIC) in Washington, DC, a nonprofit organization that communicates sound, science-based information on nutrition and food safety to health professionals, educators, government officials, journalists and consumers.

Webinar Objectives
• Associate insights from the 2012 IFIC Foundation Food & Health Survey with challenges that can hinder families from preventing overweight and obesity and achieving a healthy weight.
• Identify multiple perceived barriers and motivators parents face when attempting to achieve calorie and energy balance for themselves and their families.
• Acquire best practices and incorporate consumer-tested messages for communicating about calorie balance developed from a three-phase consumer research project.

The 2012 Food and Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health, commissioned by the International Food Information Council Foundation, is the seventh annual national quantitative study designed to understand Americans' perceptions and behavior about important food safety, nutrition, and health related topics.

The research provides valuable insights on how Americans view their own diets, their efforts to improve them, how they balance diet and exercise, and their actions when it comes to food safety practices.

The Dietary Guidance Alliance 2010 research objectives:
• Gather parents’ familiarity with and gaps in knowledge regarding the core concepts of achieving energy balance, recognizing the impact of portion size, making nutrient-rich choices within the context of individual calorie needs and enjoying higher-calorie foods within the context of individual calorie needs
• Identify the behaviors, motivators and mindsets that lead to successful action among consumers as well as the perceived barriers that prevent consumers form being successful
• Craft communications that inspire action among consumers


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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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