Skip to main content

Developing Children’s Financial Habits and Behaviors

While educators and parents recognize that financial education can and should begin at an early age, it is often difficult to know how to approach the topic. Learn about recent  scholarship from Cooperative Extension professionals related to this topic. Hear about a FDIC-CFPB partnership aimed at raising awareness among parents about the important role they play. This webinar is hosted by the Financial Security for All Community of Practice, a member of the Child and Family Learning Network.


Parents and youth caregivers have a unique opportunity to help children build good financial habits and behaviors. They are the primary influence on the child’s future financial well-being, because they have many occasions to communicate information, set powerful examples, and involve them in hands-on activities.


The CFPB and FDIC are working together to empower more than 35 million families in America with children age 20 and under to have informed conversations about money. They are contributing to a public conversation about the important role parents play in helping their children make good financial decisions. And, they are compiling resources targeted to parents, including hands-on learning opportunities, discussion guides, and other age-appropriate financial education materials.




Bobbie Gray

Supervisory Community Affairs Specialist

FDIC, Division of Depositor and Consumer Protection 


Kenneth McDonnell

Financial Education Outreach Analyst in the Office of Financial Education

Consumer Financial Protection Bureau (CFPB)


Megan O’Neil

Family, Youth & Communities Finance Educator

The University of Maryland Extension


Susan Shockey

National Program Leader - Family & Consumer Economics

Division of Family and Consumer Sciences

USDA, National Institute of Food and Agriculture


Luke Reynolds

Chief, Outreach and Program Development

FDIC, Division of Depositor and Consumer Protection

Erica Tobe

Financial and Homeownership Education

Michigan State University Extension



The Child and Family Learning Network Optimized Community of Practice (CoP) is a national collaboration of Family & Consumer Sciences. The Child and Family Learning Network is committed to collectively extending the public reach and engagement capacities of five individual CoPs:

Just In Time Parenting

Family Caregiving

Alliance for Better Child Care

Families, Food and Fitness

Financial Security for All



Who Is Attending

Add Comment

Comments (0)


About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

Link copied to your clipboard.