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Critical Conversation - The role of evaluation in determining the public value of Extension

In an era of tightening budgets it is essential for Cooperative Extension to determine and articulate the “public value” of its programs and services. Public value is created when a service “advances valued social and economic outcomes” (Stoker, 2006).

Join us for a discussion of how evaluation contributes to creating, defining, documenting and reporting the public value of Extension programs.

Nancy Franz, Associate Dean Extension & Outreach
Iowa State University

Mary Arnold, Professor & 4-H Youth Development Specialist
Oregon State University

Sarah Baughman, Assistant Professor & Evaluation and Research Leader
eXtension Initiative
Virginia Tech

This critical conversation will be conducted as a Google+ Hangout On Air. Attendees can view and participate in the conversation on the Google+ Event page (link to be posted) or on the Network Literacy CoP YouTube channel ( For more details on eXtension's use of Hangouts On Air see:

See others in the series:
-- Mobile applications: The Mobile Quandary at
-- BYOD - Smartphones and Tablets in the Workplace at
-- Cultivating a workforce of knowledge workers at
-- Personal vs. professional identities in social media at
-- Digital Badges at

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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