Skip to main content

Community-based social marketing

Join this session to learn key concepts in using community-based social marketing to change behavior.  As a case study, Dr. Monaghan will review a Hillsborough County Extension program called Friends of the Trees- Tampa that works to increase tree literacy among community members. This program was developed based on research aimed at uncovering barriers to planting trees and seeks to preserve and expand the tree canopy in urban Florida.

Presentation by Dr. Paul Monaghan, Assistant Professor, Department of Agricultural Education and Communication, Center for Landscape Conservation and Ecology, University of Florida.

Registration is required for each session, visit our website to register and to learn more about the Easy as PIE Webinar Series:

Contact Nicole Dodds for more information: or 352-273-3139.

Who Is Attending

Add Comment

Comments (0)


About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

Link copied to your clipboard.