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Communicating Science Amidst Controversy

Controversial topics abound in agriculture from GMO’s (genetically modified organisms) to climate change. Communicating scientifically-credible information to help farm managers plan for the future or make short-term decisions can be challenging when intertwined with diverse perceptions that are part of the decision-making process. This webinar will present some of the principles of communicating science-based information and will present case studies and examples of effective (and not effective) messaging related to controversial agricultural topics.

An application for continuing education credit for Certified Crop Advisors (CCAs) and members of the American Registry of Professional Animal Scientists (ARPAS) has been submitted.

Presenters include:
  • Martha Monroe, University of Florida
  • Crystal Powers, University of Nebraska - Lincoln
  • Paul Vincelli, University of Kentucky

Find out more about this webcast and future webcasts by the Livestock and Poultry Environmental Learning Center (LPELC).


https://lpelc.org/communicatin...ntroversy/

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This website is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of use at extension.org/about/terms.

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