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Buying Local Food: Public Perceptions and Impacts

What does ‘local food’ mean to consumers? Join this session to learn about one of the first research efforts aimed at better understanding consumers’ food purchasing behaviors and patterns, the economic impacts of local food, and consumer perceptions. Learn what Floridians buy, as well as the branding potential for businesses of all sizes and commodities. This moderated panel will give researchers and practitioners an opportunity to explain the study’s implications for Florida communicators, policy makers and growers.

Join our panelists:
Alan Hodges
UF Professor, Food and Resource Economics Dept.

Rachel Divine DeJesus
Research Coordinator, Center for Public Issues Education

Sonia Tighe
Executive Director, Florida Specialty Crop Foundation, Florida Fruit and Vegetable Association

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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