Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa.  With increased income, rising urbanization and tourism, and the government’s push for diversification in manufacturing and services, Kenya is on the path to importing more food and agricultural products. Food processing is at the top of the government’s development and business initiatives, fueling steady growth of the industry in the last few years. The growth of the food processing sector provides export opportunities for U.S. suppliers.

We hope you can join us to learn more about this growing market and region.

Draft Agenda

East Africa Market Spotlight

Wednesday, March 23, 2022

12:30 pm – 1:45 pm

12:30 pm – 12:35 pm     Opening and Welcome Remarks

                           Clay Hamilton, Associate Administrator

12:35 pm – 12:45 pm     East Africa Market Presentation

                            Ryan Scott, Regional Agricultural Counselor USDA/FAS Nairobi

12:45 pm – 1:00 pm       Market Research on Kenya

                              Brad Rose/Kelly Ewen of Rose Research

1:10 pm – 1:20 pm         Market Research on Zanzibar

                              Mr. Kenneth Onesmo, East Africa Market Development                                              Associates (EAMDA)

1:20 pm – 1:30pm         Perspective on East African Retail Market

                                Thiagarajan Ramamurthy (TRM)

1:30 pm– 1:45 pm         Interactive Q & A Session, Closing Remarks

                                Ryan Scott, Regional Agricultural Counselor

Click here to join the Spotlight

The event will run approximately one hour and 15 minutes, with half an hour for question and answer.

During the event, please mute your microphones, and hold questions until the presentations are concluded.  Questions will be recognized using the 'raise hands' function in Microsoft Teams.  You will also be able to ask questions in the chat function if you prefer. In either case, when asking a question, please identify yourself and the organization you are affiliated with.  This event will NOT be recorded.

If you have any questions or concerns, please contact Brian Guse, Global Engagement Executive at brian.guse@usda.gov or at  FASCustomerEngagement@usda.gov.

We look forward to your attendance.