Queridos Amigos, Colombia is an essential economic and trade partner for the United States. The implementation of the U.S.-Colombia Trade Promotion Agreement (CTPA) propelled Colombia to become the second-largest market in Latin America for U.S. agricultural exports. In 2020, food and agricultural trade between Colombia and the United States reached $2.9 billion.

The SaborUSA Colombia project is recognized as the social media brand for promoting American foods in Colombia, producing eye-catching digital content on Facebook, Twitter, and Instagram, and an interactive website that showcases U.S. food products and brands, and creates a Colombian community that follows U.S. gastronomy. You are in for a special treat so please feel free to share this invitation with your members and colleagues, we want the maximum exposure and interaction with our Team at FAS Bogota and our featured speaker from the US Dry Bean Council.

The event will be hosted on MS Teams – Click here to join the meeting

The event will run one and half hours, with half an hour at the end for question and answer.

Agenda

1:00 pm    Introductions – Julio Maldonado, FAS/Customer Engagement

1:05 pm    Welcome – Clay Hamilton, FAS/Associate Administrator

1:10 pm    Colombia: a market of opportunities – Casey Bean, Agricultural Counselor

1:25 pm    SaborUSA Colombia: a consumer-oriented marketing campaign to promote your products - Adriana Uribe, Agricultural Specialist, and Ana Salinas, Marketing Specialist

1:50 pm       U.S. Dry Bean Council (USDBC): a success story with SaborUSA in Colombia - José Barrios, USDBC Representative for Colombia, Perú, Chile, and Venezuela

2:00 pm        Q&A – Julio Maldonado, FAS Customer Engagement

2:25 pm         Closing remarks – Adam Klein, Agricultural Attaché                                                                             Muchas Gracias!

During the event, please mute your microphones, and hold questions until the presentations are concluded.  Questions will be recognized using the 'raise hands' function in Microsoft Teams.  You will also be able to ask questions in the chat function if you prefer. In either case, when asking a question, please identify yourself and the organization you are affiliated with.  This event will NOT be recorded.  If you have any questions or concerns, please contact Julio Maldonado, Global Engagement Executive at julio.maldonado@usda.gov or at  FASCustomerEngagement@usda.gov.