Determining impact

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Ruth HursmanMember Extension Foundation

A discussion that was held with some of my teams recently revolved around if there were ways in which to determine impact. Basically, if any teams have come up with a way in which to measure whether the work that they are doing is actually resulting in people following through on receiving their needed vaccines.

For some events, this is simple as vaccines are offered onsite and in conjunction. For other events, this correlation is not as simple to determine. There was discussion about adding a check box to the vaccine intake form but this was not always an easy change to make or track.

One team shared the concept of "a sticker chart" system, where participants could quickly and easily place a sticker onto a poster board on the way out of the room to indicate their answer to a question like "if they planned to follow through and receive a vaccine or not". It could also be used for a question such as "what prompted you to attend the event today".

Do any other teams have suggestions or ideas of ways in which to determine or track impact of the efforts short of attendance numbers and messaging reach?

11/15/238:11 AM

Original Post

Katie SMember

Great question, Ruth. I wonder if Laura Downey or Isabel Osborne have some thoughts (they may not be on this board).

I think the stickers are a good system for in-person events potentially, but I wonder if people will feel self-conscious/in the public eye when they do that. It could go either way - people may feel pressured to say yes if an educator is standing there watching, or may not want to participate if their response is too "public."

I wonder if something like a QR code (and link) to enable people to do this confidentially would be effective? Maybe an incentive could be coupled to a text (or other) reminder to go get their shot, maybe with link to where to schedule or other resources also? But I don't know whether that would capture people who a) already got a shot or b) don't want to get one/aren't fully convinced (though maybe the latter could get a gentle followup with "do you have more questions"?) ....

But these systems take some tech knowhow to create and time to manage.

11/21/2312:44 PM

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