A set of five decision variables which need to be managed in any successful marketing plan. Also known as the 5 Pās of marketing, these variables are: (1.)Product, (2.)Price, (3.)Place, (4.) Promotions & (5.)People
Topic: The Marketing Mix (PRODUCT)
Time: Fri. May 22, 2020 12:30 PM Central Time (US and Canada)
Comments (0)