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Beyond the Numbers: Considerations for working with Latino/Hispanic Populations

The Census data continues to provide us with information regarding the demographics of our nation’s Latino/Hispanic population. This demographic data, however, is only one part of the information that needs to be considered when developing and implementing programming and other outreach efforts for this diverse population. For Extension and other staff to be effective in planning, outreach and programming to this segment of our communities, there is a need to better understand the diversity of this population and the sub-cultures that exist within this ethnic group. Participants of this webinar will also learn about a four levels framework that will be helpful in accessing the challenges and opportunities that exist at the personal, interpersonal, institutional and cultural levels in working to meet the needs of this growing population. Additionally, promising practices in working with Latino/Hispanic populations will be discussed and explored.

This webinar is sponsored by the Diversity, Equity and Inclusion CoP

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit You can view the terms of useat

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