Tagged With "food marketing"
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College of Menominee Nation and the University of Wisconsin-Madison Indigenous Food Sovereignty Initiative partner with eXtension through USDA-NIFA Cooperative Agreement
The U.S. Department of Agriculture (USDA) 2018-2022 Strategic Plan recognizes its role in helping provide access to safe and nutritious food for limited income people, by supporting limited resource individuals and families in their efforts to escape food insecurity and hunger and improve their well-being. These objectives require partnerships between State, local agencies, Federal, and public and private entities to support best practices in implementing effective programs and ensuring...
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May 25th Deadline: Farm Journal Monthly Story Lead Contest
This is just a reminder that the deadline for the monthly Farm Journal Story Lead contest is coming up for the month of May on the 25th ! In case you missed the details about this contest, I've included them below. We look forward to your submissions! The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead...
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Multi-State Bridging the GAPs Program Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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NEW Monthly Story Lead Contest! Your Chance to Get Published in Farm Journal!
The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead Contest group. Monthly winners, along with their Extension Directors and Administrators, will have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. Submissions for the contest are simply...
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UNL’s Weather Ready Farms Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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FSMA Help for Produce Growers
Please help Cooperative Extension help producers tackle On-Farm Water Treatment. Led by a multi-state team from North Carolina State University, Virginia Tech, the University of Tennessee, Washington State University, and the University of Florida, Cooperative Extension is implementing a free curriculum to help produce growers address on-farm water treatment pertaining to the Food Safety Modernization Act (FSMA). We need your help to ensure execution of the best program possible. To inspire...
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What’s it Like to Work with the eXtension Foundation as an NTAE Project? - Bridging the GAPs
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative Cooperative...
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The Ins and Outs of the Learn Calendar on Connect Extension
I’ve received a number of GREAT questions about the Learn calendar here on Connect Extension. What is it? Who can use it? What’s the value in using it? I thought it would also be helpful to explain some of the things that are happening on the backend that many might not be aware of - and how you, as Cooperative Extension professionals, can take advantage of that with ease! First - who can use it? Anybody in Cooperative Extension can use it. You do not need to be a member of the eXtension...
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How To Find the Recordings for Past Events & Search the Learn Calendar Archive
Last week, I posted about the Ins & Outs of the Learn Calendar on Connect Extension, the different things that happen behind the scenes when you publish an event to it, and how eXtension helps to market those events for you. Another question I often receive is where can I access the recording of a recent event? The short answer : for eXtension-hosted events, we update the calendar items with the recordings. I typically remove the “Register Here” button and replace it with “Recording...
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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Livestream Today at 2 PM ET!: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Open this post in Connect Extension to watch live! As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation partnered with a Nebraska Extension program called Weather Ready Farms to help accelerate their program implementation and impact. In addition to this initiative being documented in a peer-reviewed ePublication, this project received direct support from a third-party marketing firm specializing in...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
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FOLLOWERS or JOINERS?
My curiosity about leadership & management led me to connect with Don Shapiro of First Concepts Consulting. We had a great conversation about our mutually favorite topic...leadership! Here's his site where you can find out more about his offerings, thought leadership, etc... First Concepts Consulting During our conversation, he had two important insights... *Over the last 20 years (or so), there has been an almost exponential increase in the focus on leadership. Ok, maybe exponential...
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eXtension Selects 8 Projects For Acceleration From Cooperative Extension for 2020-2021
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected 8 projects from 33 competitive nominations across the system for year two to participate in its project accelerator program. The nomination process opened in May 2020 and closed in July 2020. All Land Grant Universities were eligible to submit nominations. The project period is September 1, 2020 to August 31, 2021. Requirements included: Projects...
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Urban Foods Systems Symposium in October will focus on climate, community, security, production and distribution
All things food in and for urban areas will be in focus during the 3 rd Urban Food Systems Symposium scheduled for virtual delivery on Wednesdays in Octobe r and hosted this year by Kansas State University and K-State Research and Extension. 2020 Urban Food Systems Symposium online sessions will be offered from 10 a.m. to 3 p.m. CDT every Wednesday in October. If you’ve got an interest in any aspect of urban food systems there’s a session for you and you are encouraged attend. The...
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New eFieldbook Available! Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation
“This eFieldbook will serve as a valuable resource to Cooperative Extension professionals that are working with indigenous populations, while focused on sovereign food production.” - Fred Schlutt, New Technologies for Ag Extension Catalyst, Former Extension Director - University of Alaska Fairbanks. The US Department of Agriculture 2018-2022 Strategic Plan recognizes it’s role in helping provide access to safe and nutritious food for limited income people, by supporting limited resource...
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Re: ICYMI: 63 Extension Professionals joined the Connect Extension Chat on Gamifying Food Labels
It was a wonderful event!
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Re: ICYMI: 63 Extension Professionals joined the Connect Extension Chat on Gamifying Food Labels
Resources Shared During the Chat: UConn EFNEP Fat Game: https://bit.ly/EFNEP_FatGame Healthy Lifestyle Resources (Baylor): https://www.bcm.edu/healthcare...-lifestyle-resources Water Calculator: https://www.watercalculator.org/ National Geographic Food Education: https://www.nationalgeographic...tion/food-education/ FDA Whyville Snack Shack Games: https://www.fda.gov/food/nutri...le-snack-shack-games H5P Virtual Tour: https://h5p.org/virtual-tour-360 H5P Interactive Content:...
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ICYMI: 63 Extension Professionals joined the Connect Extension Chat on Gamifying Food Labels
Our team at University of Connecticut (UConn) Extension is developing a game to help consumers understand food labels. The Connect Extension chat included questions about food labels and gamification in Extension programs. You can access the chat archive at: https://connect.extension.org/chat-event/connect-extension-virtual-chat-gamifying-food-labels . Chat participants agreed that there is confusion with labels and terms among the consumer audiences. They don't know what is healthy and what...
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ICYMI: Development of market assessment tools for improved sustainability and profitability of small and medium-sized U.S. dairy farms
Atlantic Corporation thanks the extension professionals who joined them to discuss findings from their national consumer attitudes and preferences survey about local dairy. We enjoyed sharing our findings and providing demonstrations of our interactive spatial visualization tool, Dairy Market Assessment and Planning System (DairyMAPS). If you missed the presentation, the recording is now available and the PowerPoint slides are attached to this post. To help Atlantic improve the value and...
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Interest in Understanding Ecosystem Service Values by Conservation Professionals in the Northeastern US
A multi-state survey was implemented in December 2018 to assess the information needs of natural resource conservation professionals regarding the value of land conservation in their community. Findings reveal that most respondents do not have the information needed to incorporate ecosystem service values into planning and decision-making. There is opportunity for extension services to deliver economic information and training that can advance the management of conserved lands. Read the full...
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Results from the November/December 2020 Farm Journal Story Lead Contest
Last year, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the November/December 2020 contest was about the important work Extension is doing to better...
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Transformational Engagement in an era of Reskilling and Economic Recovery
New blog at Longview Engagement illustrates reskilling priority. Read and respond-- Transformational Engagement in an era of Reskilling and Economic Recovery - Longview Engagement Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapaho Community College For over 100 years, universities and community colleges have brought practical research and relevant education to their local communities and industry...
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February 2021 Farm Journal Story Lead Contest Winner
Congrats to @Will Hehemann from the University of Arkansas at Pine Bluff for submitting the winning story lead for the February 2021 Farm Journal Story Lead Contest. His story lead, Landowner Furthers Family Farm Legacy Through Partnership with UAPB Forestry Program was chosen and will be developed and published by the Farm Journal Trust in Food team. Congrats Will and UAPB! Thank you to everyone who submitted for the February 2021 contest, which was a spotlight on 1890 Land Grant Universities!
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Make Every Bite Count, Even Little Bites!
During March, National Nutrition Month(R) we recognize the new recommendations from the Dietary Guidelines for Americans, 2020-2025.
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THE QUEST FOR TALENT EQUITY: ENGAGEMENT IN THE REGIONAL TALENT PIPELINE ECOSYSTEM
Photo by Clem Onojeghuo on Unsplash.com Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapahoe Community College As our society becomes more diverse, businesses and communities have moral and economic reasons to create systems with talent equity outcomes across the educational and labor market continuum. Higher education is rightly focused on educational equity, but this pandemic has demonstrated large...
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Food Waste Reduction Challenge Begins April 12
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Immunization Education Pilot Projects (Activity 2)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) IMMUNIZATION EDUCATION PILOT PROJECTS (ACTIVITY 2) DATES: MAY 1, 2021 - APRIL 30, 2023 ELIGIBILITY: The RFA for EXCITE Activity 2 is open to all Land Grant University CES professionals. Each LGU may apply as part of an unlimited number of lead and collaborating applications for EXCITE Activity 2. At most, one project per...
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Tuesday Food Preservation Basics Webinar Series
Are you interested in learning about food preservation? Join us for these free webinars hosted by Ohio State University Extension. The first half hour will consist of a lesson on the below topics, followed by 30 minutes of open question and answer time. You are welcome to register for just one or all of them. Tuesday's May 4-June 29 4-5 PM EST Register at: https://go.osu.edu/summer2021foodpreservationbasics
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Navigating the Grocery Store Aisle and Creating a Food Marketing Game: An Extension Project Update
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food. Food manufacturers and distributors cover their boxes, cans, and bottles of processed foods with labels like “organic,” “all natural,” and “no sugar added” to suggest that their food has certain health benefits. But these labels are intended to improve product sales, not necessarily help consumers make healthy food choices. And when food marketing labels seem to...
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USDA to Host Educational Webinar Series on Livestock Mandatory Reporting in June 2021
The U.S. Department of Agriculture will host a series of three live educational webinars about USDA’s Livestock Mandatory Reporting (LMR) Program from Tuesday, June 8, through Thursday, June 10, 2021.
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Keep Your Patients Healthy Throughout Adulthood by Improving Nutrition
Authors : Dana DeSilva, PhD, RD, ORISE Health Policy Fellow, and LT Dennis Anderson-Villaluz, MBA, RD, LDN, FAND, Nutrition Advisor, U.S. Department of Health and Human Service's Office of Disease Prevention and Health Promotion Adults’ dietary patterns often reflect habits that they established during childhood and adolescence. Sometimes, this means carrying unhealthy habits into adulthood — but it’s never too late to make changes. Health professionals can use the Dietary Guidelines for...
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Re: New eFieldbook Available! Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation
Hello, I am interested in accessing this eFieldbook but the link doesn't seem to work. Is there any other way to access it? Thanks
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Re: New eFieldbook Available! Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation
@Mattie G It should be working now!
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Extension in the 21st Century: A Conversation with Chuck Hibberd
Dr. Chuck Hibberd. Image Credit: University of Nebraska-Lincoln Charles "Chuck" Hibberd is an emeritus professor of the University of Nebraska, where he held several academic positions, including Dean of Cooperative Extension. His email tagline reads "Chuck Hibberd, retired Extensi on Director (but not done yet)." He directed the University's Panhandle Research and Extension Center for 13 years. Chuck also served as Extension director, associate dean of agriculture, and assistant vice...
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Navigating the Grocery Store Aisle: Use Our Game In Your Extension Program
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. Food manufacturers and distributors cover their boxed, canned, and bottled foods with labels like “whole grain” and “low-calorie” to suggest that their food has certain health benefits. Among the most misunderstood food marketing labels are “non-GMO,” “natural,” and “organic." The UConn Extension New Technologies in Agricultural...
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Unpeeled: The Case Files of Maya McCluen Game is Available for Extension Programs
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. The University of Connecticut (UConn) Extension New Technologies in Agricultural Extension (NTAE) team developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen . Our team sought to clarify food marketing labels and empower consumers to make science-based decisions while shopping. We hosted a...
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In Conversation with Dr. Rick Klemme
Dr. Rick Klemme grew up on a farm in east-central Illinois. He received his BA in economics and math from Illinois State University. He later earned an MA and Ph.D. in agricultural economics from Purdue. Rick began his nearly four-decade Extension career as an agricultural economist at the University of Wisconsin-Madison (UW). He later became Dean and Director of UW Extension. Rick transitioned from that assignment to serve as the Executive Director of Extension’s Committee on Organization...
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ICYMI: Shop Simple with MyPlate and More MyPlate Updates!
Last week, we were joined by the MyPlate team from the USDA Center of Nutrition Policy and Promotion (CNPP) for a preview of two MyPlate tools that will help Americans make healthy food choices. Big thanks to @Barbara Jirka from USDA-CNPP for helping to organize this! New to the USDA - Shop Simple with MyPlate , allows individuals to find cost-saving opportunities in their local area and discover new ways to prepare budget-friendly foods. The panelists presented the background on the...
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Job: 4-H Youth Development Food and Agricultural Literacy
UConn (University of Connecticut) Extension is seeking applicants for a full-time (11-month), non-tenure track Assistant/Associate Extension Educator, primarily based at the Fairfield County Extension Office in Bethel, CT. Extension Educators are community-based faculty who make a difference in communities by connecting community needs with university resources. Position level/rank will be commensurate with experience working with Extension. The anticipated start date is January 2022.
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DISRUPTING ENGAGEMENT OR ENGAGEMENT, THE DISRUPTER?
Dave King, Professor Emeritus, Oregon State University When the analog-to-digital information evolution began in the mid 1990s, Extension and engagement—as functions of higher education—appeared to be likely targets for disruption. Yet, today, fundamental aspects of Extension and engagement appear to be untouched by disruptive competition. Or do they? “The past is prologue,” wrote William Shakespeare. So a quick review of Extension and the digital evolution, and what we can learn from...
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UBUNTU lives!
UBUNTU is the social philosophy that Nelson Mandela and Desmond Tutu used to unite post-apartheid South Africa. It says... I am only because you are. Quick story: An anthropologist visited a village in Africa and set up an experiment. He put a basket of fruit under the biggest tree in the village, lined up all the kids in the village and said they were going to have a race. The first one to the basket got to enjoy the fruit. He lined them up and sent them off with a "ready, set, go!" None of...
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Job: 4-H Youth Development Food and Agricultural Literacy
UConn (University of Connecticut) Extension is seeking applicants for a full-time (11-month), non-tenure track Assistant/Associate Extension Educator, primarily based at the Fairfield County Extension Office in Bethel, CT. Extension Educators are community-based faculty who make a difference in communities by connecting community needs with university resources. Position level/rank will be commensurate with experience working with Extension. Applications should be submitted by January 31st...
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30% NY Initiative: Opportunities, Barriers, and Pathways to Success
The 30% NY Initiative: Opportunities, Barriers, and Pathways to Success report is a product of Cornell Cooperative Extension Harvest NY and Cornell Cooperative Extension Allegany County. The report analyzes procurement data from 53 of the 57 school food authorities (SFAs) that qualified for the 30% NY Initiative during the 2019- 20 school year. In addition to analyzing procurement data, we surveyed successful SFAs to understand how they altered their diversions and use of entitlement funds...
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ICYMI: Using the Dietary Guidelines for Americans to Promote Healthy Aging
This week, Julia Quam from the HHS Office of Disease Prevention and Health Promotion joined us for a wonderful webinar on Using the Dietary Guidelines for Americans to Promote Healthy Aging. For the first time, the Dietary Guidelines for Americans, 2020-2025 provides nutrition guidance by life stage, including specific guidance for older adults. Older adults have unique nutrition needs, experience changes in body composition, and face increased risks of malnutrition and chronic disease,...
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Nutrition During Pregnancy to Support a Healthy Mom and Baby
Posted on February 16, 2022 by HHS/ODPHP By Dennis Anderson-Villaluz, MBA, RD, LDN, FAND, nutrition advisor, and Julia Quam, MSPH, RDN, ORISE health policy fellow, of the Office of Disease Prevention and Health Promotion Good nutrition before, during, and after pregnancy is essential for a healthy mom and baby. The Dietary Guidelines for Americans, 2020-2025 dedicates a chapter to women who are pregnant and breastfeeding. Health professionals can use this guidance to better understand unique...
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Let's Talk Money
University of Illinois Extension is providing a series of six free online workshops to help families learn about personal finances as well as strategies for talking about money. The workshops are held each Thursday evening beginning May 5. The one-hour sessions start at 6:30 p.m. Registration is required at go.illinois.edu/TalkMoney to receive Zoom connecting information. If a reasonable accommodation is needed to participate, contact Camaya Wallace Bechard , Extension consumer economics...
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Tips to Build a Diversified Investment Portfolio
A key theme in investing that never goes out of style is building a diversified portfolio to reduce investment risk. Below are eight key investing concepts for Extension educators to suggest to their clients: Quantify Your Goals - Encourage clients to write down their goals with the projected cost and a time deadline. Doing this will help them select appropriate investments and provide the motivation required today to set money aside for the future. Discuss Risk - Explain that investment...