Tagged With "online marketing"
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May 25th Deadline: Farm Journal Monthly Story Lead Contest
This is just a reminder that the deadline for the monthly Farm Journal Story Lead contest is coming up for the month of May on the 25th ! In case you missed the details about this contest, I've included them below. We look forward to your submissions! The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead...
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Multi-State Bridging the GAPs Program Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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NEW Monthly Story Lead Contest! Your Chance to Get Published in Farm Journal!
The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead Contest group. Monthly winners, along with their Extension Directors and Administrators, will have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. Submissions for the contest are simply...
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UNL’s Weather Ready Farms Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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What’s it Like to Work with the eXtension Foundation as an NTAE Project? - Bridging the GAPs
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative Cooperative...
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The Ins and Outs of the Learn Calendar on Connect Extension
I’ve received a number of GREAT questions about the Learn calendar here on Connect Extension. What is it? Who can use it? What’s the value in using it? I thought it would also be helpful to explain some of the things that are happening on the backend that many might not be aware of - and how you, as Cooperative Extension professionals, can take advantage of that with ease! First - who can use it? Anybody in Cooperative Extension can use it. You do not need to be a member of the eXtension...
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How To Find the Recordings for Past Events & Search the Learn Calendar Archive
Last week, I posted about the Ins & Outs of the Learn Calendar on Connect Extension, the different things that happen behind the scenes when you publish an event to it, and how eXtension helps to market those events for you. Another question I often receive is where can I access the recording of a recent event? The short answer : for eXtension-hosted events, we update the calendar items with the recordings. I typically remove the “Register Here” button and replace it with “Recording...
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Market Research: The tool in your toolbelt you didn't know you had...or needed
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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Livestream Today at 2 PM ET!: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Open this post in Connect Extension to watch live! As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation partnered with a Nebraska Extension program called Weather Ready Farms to help accelerate their program implementation and impact. In addition to this initiative being documented in a peer-reviewed ePublication, this project received direct support from a third-party marketing firm specializing in...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
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FOLLOWERS or JOINERS?
My curiosity about leadership & management led me to connect with Don Shapiro of First Concepts Consulting. We had a great conversation about our mutually favorite topic...leadership! Here's his site where you can find out more about his offerings, thought leadership, etc... First Concepts Consulting During our conversation, he had two important insights... *Over the last 20 years (or so), there has been an almost exponential increase in the focus on leadership. Ok, maybe exponential...
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eXtension Selects 8 Projects For Acceleration From Cooperative Extension for 2020-2021
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected 8 projects from 33 competitive nominations across the system for year two to participate in its project accelerator program. The nomination process opened in May 2020 and closed in July 2020. All Land Grant Universities were eligible to submit nominations. The project period is September 1, 2020 to August 31, 2021. Requirements included: Projects...
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ICYMI: Development of market assessment tools for improved sustainability and profitability of small and medium-sized U.S. dairy farms
Atlantic Corporation thanks the extension professionals who joined them to discuss findings from their national consumer attitudes and preferences survey about local dairy. We enjoyed sharing our findings and providing demonstrations of our interactive spatial visualization tool, Dairy Market Assessment and Planning System (DairyMAPS). If you missed the presentation, the recording is now available and the PowerPoint slides are attached to this post. To help Atlantic improve the value and...
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Interest in Understanding Ecosystem Service Values by Conservation Professionals in the Northeastern US
A multi-state survey was implemented in December 2018 to assess the information needs of natural resource conservation professionals regarding the value of land conservation in their community. Findings reveal that most respondents do not have the information needed to incorporate ecosystem service values into planning and decision-making. There is opportunity for extension services to deliver economic information and training that can advance the management of conserved lands. Read the full...
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Results from the November/December 2020 Farm Journal Story Lead Contest
Last year, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the November/December 2020 contest was about the important work Extension is doing to better...
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Registration Open: Let’s Talk GMOs Online Course
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering a new online course, Let’s Talk GMOs: Creating Consistent Communication Messages . This course introduces participants to the basics of genetically modified organisms (GMOs). They...
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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Transformational Engagement in an era of Reskilling and Economic Recovery
New blog at Longview Engagement illustrates reskilling priority. Read and respond-- Transformational Engagement in an era of Reskilling and Economic Recovery - Longview Engagement Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapaho Community College For over 100 years, universities and community colleges have brought practical research and relevant education to their local communities and industry...
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THE QUEST FOR TALENT EQUITY: ENGAGEMENT IN THE REGIONAL TALENT PIPELINE ECOSYSTEM
Photo by Clem Onojeghuo on Unsplash.com Eric Dunker, Associate for Business Strategies, Associate Vice President and Dean: Business, Technology, and Workforce Partnerships, Arapahoe Community College As our society becomes more diverse, businesses and communities have moral and economic reasons to create systems with talent equity outcomes across the educational and labor market continuum. Higher education is rightly focused on educational equity, but this pandemic has demonstrated large...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Immunization Education Pilot Projects (Activity 2)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) IMMUNIZATION EDUCATION PILOT PROJECTS (ACTIVITY 2) DATES: MAY 1, 2021 - APRIL 30, 2023 ELIGIBILITY: The RFA for EXCITE Activity 2 is open to all Land Grant University CES professionals. Each LGU may apply as part of an unlimited number of lead and collaborating applications for EXCITE Activity 2. At most, one project per...
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USDA to Host Educational Webinar Series on Livestock Mandatory Reporting in June 2021
The U.S. Department of Agriculture will host a series of three live educational webinars about USDA’s Livestock Mandatory Reporting (LMR) Program from Tuesday, June 8, through Thursday, June 10, 2021.
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Extension in the 21st Century: A Conversation with Chuck Hibberd
Dr. Chuck Hibberd. Image Credit: University of Nebraska-Lincoln Charles "Chuck" Hibberd is an emeritus professor of the University of Nebraska, where he held several academic positions, including Dean of Cooperative Extension. His email tagline reads "Chuck Hibberd, retired Extensi on Director (but not done yet)." He directed the University's Panhandle Research and Extension Center for 13 years. Chuck also served as Extension director, associate dean of agriculture, and assistant vice...
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Let's Talk GMOs Online Course Available
Are you confused or do you have questions about GMOs? Do you feel inadequate when discussing GMOs? Are you given opposing information of GMOs and not sure what is right? Do you wonder how the misinformation about GMOs spreads like a wildfire? UConn’s College of Agriculture, Health and Natural Resources is offering an online course, Let’s Talk GMOs: Creating Consistent Communication Messages . Participants are introduced to the basics of genetically modified organisms (GMOs). They will learn...
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In Conversation with Dr. Rick Klemme
Dr. Rick Klemme grew up on a farm in east-central Illinois. He received his BA in economics and math from Illinois State University. He later earned an MA and Ph.D. in agricultural economics from Purdue. Rick began his nearly four-decade Extension career as an agricultural economist at the University of Wisconsin-Madison (UW). He later became Dean and Director of UW Extension. Rick transitioned from that assignment to serve as the Executive Director of Extension’s Committee on Organization...
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Virtual and In-Person Volunteer in Trinidad and Tobago
While some travel restrictions are still in effect, there are opportunities for virtual and/or in-person volunteer through USAID’s Farmer-to-Farmer (F2F) project in Trinidad and Tobago. During the COVID-19 pandemic, how we implement the F2F program has had to adjust and is temporarily offering virtual/remote assignments that will meet the needs of Trinbagonians. Currently, the borders are open to visitors and they are currently distributing COVID vaccines with the hopes of vaccinating ~70%...
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ICYMI: Shop Simple with MyPlate and More MyPlate Updates!
Last week, we were joined by the MyPlate team from the USDA Center of Nutrition Policy and Promotion (CNPP) for a preview of two MyPlate tools that will help Americans make healthy food choices. Big thanks to @Barbara Jirka from USDA-CNPP for helping to organize this! New to the USDA - Shop Simple with MyPlate , allows individuals to find cost-saving opportunities in their local area and discover new ways to prepare budget-friendly foods. The panelists presented the background on the...
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DISRUPTING ENGAGEMENT OR ENGAGEMENT, THE DISRUPTER?
Dave King, Professor Emeritus, Oregon State University When the analog-to-digital information evolution began in the mid 1990s, Extension and engagement—as functions of higher education—appeared to be likely targets for disruption. Yet, today, fundamental aspects of Extension and engagement appear to be untouched by disruptive competition. Or do they? “The past is prologue,” wrote William Shakespeare. So a quick review of Extension and the digital evolution, and what we can learn from...
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UBUNTU lives!
UBUNTU is the social philosophy that Nelson Mandela and Desmond Tutu used to unite post-apartheid South Africa. It says... I am only because you are. Quick story: An anthropologist visited a village in Africa and set up an experiment. He put a basket of fruit under the biggest tree in the village, lined up all the kids in the village and said they were going to have a race. The first one to the basket got to enjoy the fruit. He lined them up and sent them off with a "ready, set, go!" None of...
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ICYMI: Using the Dietary Guidelines for Americans to Promote Healthy Aging
This week, Julia Quam from the HHS Office of Disease Prevention and Health Promotion joined us for a wonderful webinar on Using the Dietary Guidelines for Americans to Promote Healthy Aging. For the first time, the Dietary Guidelines for Americans, 2020-2025 provides nutrition guidance by life stage, including specific guidance for older adults. Older adults have unique nutrition needs, experience changes in body composition, and face increased risks of malnutrition and chronic disease,...
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Let's Talk Money
University of Illinois Extension is providing a series of six free online workshops to help families learn about personal finances as well as strategies for talking about money. The workshops are held each Thursday evening beginning May 5. The one-hour sessions start at 6:30 p.m. Registration is required at go.illinois.edu/TalkMoney to receive Zoom connecting information. If a reasonable accommodation is needed to participate, contact Camaya Wallace Bechard , Extension consumer economics...
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Tips to Build a Diversified Investment Portfolio
A key theme in investing that never goes out of style is building a diversified portfolio to reduce investment risk. Below are eight key investing concepts for Extension educators to suggest to their clients: Quantify Your Goals - Encourage clients to write down their goals with the projected cost and a time deadline. Doing this will help them select appropriate investments and provide the motivation required today to set money aside for the future. Discuss Risk - Explain that investment...
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Resources from Program Center Stage Feature- Utah's Remote Online Initiative Program
In the August Program Center Stage session titled "Empowering Rural Communities Through Remote Work: An Introduction to Utah's Remote Online Initiative Program," the Utah State Extension team taught us about their program that's making a significant impact in Utah's rural community. The Remote Online Initiative Program is a new Utah State Extension program that helps rural communities prepare for the future by providing specialized #RemoteWork training and career coaching. Dr. Paul Hill and...
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Tips to Cope with Market Volatility
With respect to investments, the word “volatility” refers to sharp up and down movements in prices. Read on for several tips for Extension educators to share with clients to help them cope with market volatility.
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NEW Trauma-Informed Nutrition Online Course
Oregon State University Extension Service and the SPOON Foundation are proud to collaborate on Nourished and Thriving Children , a FREE online trauma-informed nutrition and feeding course. This course was created with foster families in mind, but is appropriate for anyone who cares for or supports a child who has experienced trauma. Participants will learn the 6 principles of trauma-informed nutrition and examples of how to implement the strategies at mealtimes. Hear directly from foster...
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K-State Research and Extension and Healthy People: Helping Kansans Access Nutritious Foods
This post is part of Healthy People 2020 in Review, a blog series highlighting how organizations across the nation are addressing social determinants of health — and how their efforts have helped us make progress toward Healthy People goals and objectives. The post describes how K-State Research and Extension, a Healthy People 2030 Champion, contributed to progress toward Healthy People 2020 objectives — as well as Healthy People 2030 objectives under the social determinants of health domain Eco
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Extension's Role in Addressing Social Isolation.
At a recent Cornell Cooperative Extension (CCE) Community and Public Health Program Work Team (PWT) meeting, the topic of social isolation was discussed. Groups of Extension educators from across New York State spoke about how their existing work supports people navigating social isolation. There were also a number of ideas on how Extension could play a larger role in partnership with other health-focused community-based organizations to address this issue. What are folks doing in your LGU...
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Mass Media: Sustaining Pollinators Publication Reissued
The Mass Media: Sustaining Pollinators fieldbook published by Extension Foundation in 2020 is now available in a flipping book format to be consistent with other publications on the Extension Foundation’s new Publication Bookshelf on Connect Extension. The publication is a result of a three-year collaboration between the National Pesticide Safety Education Center (NPSEC) and a team from Prairie View A&M University in Texas. NPSEC has been supporting pollinator health since 2017,...
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New publication explores Utah State Extension's remote work program
A new publication - Making Remote Work: Extension program boosts opportunities, salaries in rural Utah - is available from the Extension Foundation. The publication shares the story of Utah State University’s Rural Online Initiative (ROI), a training and certification program launched in 2018 to boost the capacity of program participants to be effective remote workers. Since its launch, more than 300 rural residents have secured employment after completing the Master Remote Work Professional...
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A Template for Better Health: New publication details Diabetes Prevention Online Toolkit
The Extension Foundation has added a new title to its library. A Template for Better Health: Diabetes Prevention Program Toolkit was w ritten by Vanessa da Silva, an assistant professor and Extension specialist at the University of Arizona and an NTAE Fellow. The publication details the process undertaken by a national team of Extension experts to create an online hub to encourage and support Extension’s adoption of the CDC’s Diabetes Prevention Program (DPP). The toolkit is a critical part...
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Clearinghouse for Cleaner Water: New publication explores online resource hub project
The Extension Foundation has added a new title to its library. Clearinghouse for Cleaner Water: University of Minnesota Hub was w ritten by Anne Nelson and Anne Sawyer of the University of Minnesota (UMN) Extension. The UMN team is creating the Watershed Engagement Programming (WEP) Hub to support watershed-related outreach and engagement efforts to help address the state’s efforts to improve water quality. The team decided to create the Hub after surveying several dozen soil and water...
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"Join Us on the Path": New publication details online engagement hub project
The Extension Foundation has added a new title to its library. Join Us on the Path: The Engagement Hub was w ritten by Catherine Leach and Pam Doherty of the University of New Hampshire (UNH). The case study details their teams' efforts to develop The Engagement Hub, an innovative, personalized online hub for students, educators, alumni, and community members. The hub aims to create a community of lifelong learners and equip the workforce with knowledge and skills to gain a competitive...
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The National Meat Summits Steering Committee: Introduction and Opportunities to Collaborate
Are you working to support meat supply chains in your region? Interested in learning from other efforts happening across the U.S.? Join us for this webinar to learn about the recently formed National Meat Summits Steering Committee, which works to build connections, increase knowledge, grow collective skills and advance market opportunities for local and regional meat supply chains. The webinar will also provide lessons learned from the 2023 Mountain Meat Summit and International Livestock...
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Strategies and Tools for Effective Program Evaluation from the Extension Foundation
The Extension Foundation offers a variety of resources that can help Extension professionals develop strategies and utilize new tools for program evaluation, data collection, and stakeholder engagement. On Connect you can find videos and publications that highlight and present various evaluation methods, data collection techniques and tips, and effective evaluation approaches. Resources include webinars on qualitative research, data analysis, survey strategies, and multiple tools for...
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Helping Military Families Inflation-Proof Their Budget
For over two years, U.S. inflation rates have exceeded their long-term average of about 3%. Like all Americans, military families have experienced a loss of purchasing power as their income cannot buy as much as it did previously. Individuals cannot stop inflation but they can mitigate its impact. Below are six inflation-fighting strategies for Extension professionals to discuss with Service members: Needs Versus Wants Analysis - During inflationary times, it is more important than ever to...
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Strategies to “Liven Up” Financial Education Classes
Extension educators are always looking for ways to increase participation and engagement in their financial education classes. Here are a dozen interactive teaching methods to consider: Case Study Analyses, Current Events, Financial Calculator Debriefs, Gallery Walks, Documentary Debriefs, Guest Speakers, and more!
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Smart Uses for 2022 Tax Year Refunds
Below are five smart uses for tax refunds for Extension professionals: Debt Repayment- There is probably no better “investment” than repaying consumer debt (e.g., outstanding credit card bills). Paying off an 18% credit card is equivalent to earning a 20.5% return for taxpayers in the 12% tax bracket
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Ten Tips for Military Families to Survive a “Financial Tornado”
U.S. consumers haven’t just experienced a “perfect storm” of financial challenges…they have experienced a “perfect tornado!” Challenging financial events include sustained high inflation (and increased costs for food, utilities, rent, gas, insurance, housing, etc.), recession fears, increased interest rates, bank failures and government bank take-overs, volatile stock prices, lower savings rates, and increasing household debt. Extension professionals routinely answer questions from clients...
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Funding Opp: USDA Seeks Partner to Evaluate Impact of Food Supply Chain Funding
United States Department of Agriculture (USDA) Rural Development today announced that it is inviting proposals to evaluate the impact of the agency’s grant and loan programs on regional food supply chains . The agency is making $750,000 available to measure how well USDA Rural Development programs are creating market opportunities for small- and mid-sized farmers and independent agricultural businesses throughout the food supply chain. In 2022, the Biden-Harris Administration and USDA...