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Tagged With "marketing sig"

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Market Research: The tool in your toolbelt you didn't know you had...or needed

Ashley Mueller ·
Join the Weather Ready Farms group on Connect Extension Here We often hear the term “needs assessment” in Extension work. It’s an important pillar in a strong Extension program. As Extension professionals, we need to know about learners’ needs that can be potentially filled by our work. It’s important we conduct needs assessments to identify the “difference, or gap, between what is and what should be – or what is reasonably possible,” (NDSU Extension, n.d.). Conducting needs assessments...
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ICYMI: Conducting Market Research for Extension Programs: Nebraska Extension's Weather Ready Farms

Aaron Weibe ·
Last week, we had the opportunity to sit down with a wonderful team that has been working as one of eXtension's New Technologies for Ag Extension (NTAE) projects for 2019-2020. The Weather Ready Farms program comes from Nebraska Extension and as an NTAE project, it received direct support from a third-party marketing firm specializing in agriculture to conduct market research into the target audience and create a marketing & communication plan. Our webinar last week included: Ashley...
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Navigating the Grocery Store Aisle and Creating a Food Marketing Game: An Extension Project Update

Stacey Stearns ·
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food. Food manufacturers and distributors cover their boxes, cans, and bottles of processed foods with labels like “organic,” “all natural,” and “no sugar added” to suggest that their food has certain health benefits. But these labels are intended to improve product sales, not necessarily help consumers make healthy food choices. And when food marketing labels seem to...
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Navigating the Grocery Store Aisle: Use Our Game In Your Extension Program

Aaron Weibe ·
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. Food manufacturers and distributors cover their boxed, canned, and bottled foods with labels like “whole grain” and “low-calorie” to suggest that their food has certain health benefits. Among the most misunderstood food marketing labels are “non-GMO,” “natural,” and “organic." The UConn Extension New Technologies in Agricultural...
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Unpeeled: The Case Files of Maya McCluen Game is Available for Extension Programs

Stacey Stearns ·
Navigating the grocery store aisle is challenging for many consumers—especially those who want to buy the most nutritious food and stay within their budget. The University of Connecticut (UConn) Extension New Technologies in Agricultural Extension (NTAE) team developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen . Our team sought to clarify food marketing labels and empower consumers to make science-based decisions while shopping. We hosted a...
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Micro Learning and Disney Princesses

Greg Aronoff ·
Find out how to get big engagement with micro learning.
Blog Post

Indigenous Food Sovereignty Publication Reissued as Flipping Book

Rose Hayden-Smith ·
Kemēcemenaw: Tribal Extension Partnerships That Support Indigenous Food Sovereignty on the Menominee Indian Reservation has been reissued as a flipping book by the Extension Foundation. The publication describes the Menominee Indigenous food system initiative, a collaborative project between the 1994 College of Menominee and UW Madison Extension. It shares information and resources about Menominee food sovereignty projects, programs, and activities. It also includes valuable information...
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Become a Trusted Messenger of Health Information: Workshop and Toolkit from Washington State

MelaniePugsley ·
Getting to the Heart and Mind of the Matter: A Toolkit and Workshops for Building Confidence in Being a Trusted Messenger of Health Information REGISTER HERE Attention all Extension professionals and community partners involved in health-related work! Enhance your communication skills and gain new tools that will help you be a trusted messenger of health information in your community! Join the Washington State team for a three-part workshop series: Getting to the Heart and Mind of the...
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Engage your Extension Audience in New Ways

MelaniePugsley ·
It's important for Extension Programs to stay current on the latest strategies for engaging with their audiences and be able to adapt and create new strategies in order to reach their communities more widely or effectively. The Extension Foundation offers a variety of resources to help you discover new ways to reach, understand and engage with your audience. Through Connect Extension, you can find videos and publications that can teach you new strategies to improve engagement and promotion...
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Emotional Spending 101

Troy Anthony Anderson ·
Unlike impulsive buying, emotional spending is frequently heightened by stress, grief, or moments of happiness or sadness. Regardless of these triggers, they can impact your finances negatively. For example, you shop to make yourself feel better after a bad day at work. As a result, compulsive shopping and spending stems from an impulse disorder habit that can be addictive for many. The relationship between money and happiness is now seen as complete. Aknin, Wiwad, and Hannibal (2018)...
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Re: Emotional Spending 101

Chris Allred ·
Do you have any suggestions for tools like graphic organizers or worksheets that help people to think about and define their values?
Comment

Re: Emotional Spending 101

Troy Anthony Anderson ·
Chris, I created and used a worksheet that I found effective with a college class a few weeks ago. It requires the participants to list all their values. Then, identify short-term, mid-term, and long-term goals related to their top (3) values from their list and explain how finance aligns with their specific goal. We then have an open discussion about barriers that can keep us from reaching our goals, and because life sometimes throws us a curve ball, we also address how to overcome the...
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Re: Emotional Spending 101

Crystal Terhune ·
I find that people often state their values, but then recognize a great misalignment between their habits/ actions/ behaviors and the values they thought they prioritized. The Value Clarification worksheet you shared gives a great start to recognition of potential disconnect, and can help formulate discussions or internal reflections leading to a meaningful reassessment (of behaviors and/or values) to influence goal setting and progress. Thanks for sharing!
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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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