Skip to main content

Tagged With "media relations sig"

Blog Post

ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar

Molly Immendorf ·
Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats. 
Blog Post

What’s It Like to Work with the eXtension Foundation as an NTAE Project? - Using Mass Media for Extension Messaging

Aaron Weibe ·
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support, accelerate, and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative...
Blog Post

ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Aaron Weibe ·
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
Comment

Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Debra Sweeten ·
Phones are the primary device (especially for Hispanics) to access social media. Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps. These are the key things I got from listening to this zoom. The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have...
Comment

Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Aaron Weibe ·
Debra, thanks so much for joining us and those are some great takeaways!
Blog Post

New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

Aaron Weibe ·
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
Comment

Re: New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns

Aaron Weibe ·
@Kara Maddox , @Tom Smith , @Courtney Weatherbee
Comment

Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Aaron Weibe ·
No sweat! Thanks for checking it out! There are 4 other webinars in this series if you're interested and I'd be happy to send them over!
Comment

Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review

Christian Woods ·
This had some great information! Thank you for putting it together!
Blog Post

Food Waste Reduction Challenge Begins April 12

Deanne Meyer ·
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
Blog Post

A Conversation with Dr. Scott Reed, Extension Foundation Catalyst

Rose Hayden-Smith ·
Scott Reed is an emeritus of Oregon State University (OSU), where he served in various College of Forestry roles. He was a professor, executive associate dean, Extension program leader, and Dean and Director of OSU’s Extension Service. Scott served as the OSU’s Vice Provost for University Outreach and Engagement. He pioneered the innovative Open Campus, linking educational resources to advance college and career readiness, degree completion, and community development. Scott holds BS and MS...
Blog Post

NTAE Program Spotlight: Digital Technology in Extension Education ePublication

MelaniePugsley ·
As we get closer to kicking off a new year of our NTAE Accelerator program , we will catch up with past program teams to share their project stories and outcomes! This week's program spotlight features Dr. Rose Hayden-Smith , the Extension Foundation's 2020 Fellow for Technology in Extension. During Rose's fellowship, she created the first version of the Using Digital Technology in Extension Education ePublication , which provides a digital platform for aggregating content, tools, and...
Blog Post

New for Extension Foundation Members: Video Resource Library in Connect Extension

Aaron Weibe ·
The Extension Foundation has created a database available for Cooperative Extension professionals from Extension Foundation Member Institutions . This member resource was designed to provide Extension Professionals with concise and succinct tutorials, tips, and introductions on various subjects applicable to Cooperative Extension Professionals. It can be found on the main navigation of Connect Extension and is visible to Foundation members. To get your free Connect Extension account,...
Blog Post

Extension Collaborative on Immunization Teaching and Engagement: Dec 2021 Immunization Education Program Spotlight Menominee Nation

MelaniePugsley ·
exciteThe focus of the November EXCITE Spotlight session was utilizing Social Media in our Vaccine Education project. Teams shared resources, success stories, and difficulties of using social media to share their project messages and reach their audiences. As part of the presentation, The College of Menominee Nation was highlighted for the significant progress made in their projects goals after launching social media campaigns to reach their target audience. The College of Menominee Nation...
Blog Post

Mass Media: Sustaining Pollinators Publication Reissued

Rose Hayden-Smith ·
The Mass Media: Sustaining Pollinators fieldbook published by Extension Foundation in 2020 is now available in a flipping book format to be consistent with other publications on the Extension Foundation’s new Publication Bookshelf on Connect Extension. The publication is a result of a three-year collaboration between the National Pesticide Safety Education Center (NPSEC) and a team from Prairie View A&M University in Texas. NPSEC has been supporting pollinator health since 2017,...
Blog Post

Juntos Publication Now Available in Spanish

Rose Hayden-Smith ·
“El Programa Juntos: La trayectoria de un programa de Extensión al servicio de una comunidad en crecimiento” is available on the Extension Foundation bookshelf in a flipping book format. This publication is a Spanish translation of the Juntos eFieldbook produced in 2021. The Juntos program focuses on educating high school Latinx students and equipping their families with the knowledge, skills, and resources to ensure high school graduation and increase college access and attendance rates. In...
Blog Post

Using Digital Technology in Extension Education now available in flipping book format

Rose Hayden-Smith ·
Using Digital Technology in Extension Education has been reissued as a flipping book. First published in September 2020 as a website, the publication provides timely content that aims to help Cooperative Extension professionals consider the role of technology in their work, and perhaps increase the adoption of technology, particularly social media. The information in the publication provides both food for thought and practical information that will enable readers to apply what they’ve...
Blog Post

ICYMI - Recommended Summer Reading from Extension Foundation

Rose Hayden-Smith ·
The Extension Foundation has recently released several new and previously published titles on various topics, from climate and extreme weather to building farm and farm family resilience. Check out our bookshelf to learn more about what other Extension professionals are doing in their work. ICYMI, here are a few recent titles that may interest you. Program Planning and Team Building: If you’re using the summer to plan upcoming Extension programs, take a peek at Engaged Program Planning for...

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

×
×
×