Tagged With "media relations sig"

Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats. 

eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support, accelerate, and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative...

Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...

Phones are the primary device (especially for Hispanics) to access social media. Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps. These are the key things I got from listening to this zoom. The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have...

Debra, thanks so much for joining us and those are some great takeaways!

As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...

@Kara Maddox , @Tom Smith , @Courtney Weatherbee

No sweat! Thanks for checking it out! There are 4 other webinars in this series if you're interested and I'd be happy to send them over!

This had some great information! Thank you for putting it together!

A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...

Scott Reed is an emeritus of Oregon State University (OSU), where he served in various College of Forestry roles. He was a professor, executive associate dean, Extension program leader, and Dean and Director of OSU’s Extension Service. Scott served as the OSU’s Vice Provost for University Outreach and Engagement. He pioneered the innovative Open Campus, linking educational resources to advance college and career readiness, degree completion, and community development. Scott holds BS and MS...

Great article.

As we get closer to kicking off a new year of our NTAE Accelerator program , we will catch up with past program teams to share their project stories and outcomes! This week's program spotlight features Dr. Rose Hayden-Smith , the Extension Foundation's 2020 Fellow for Technology in Extension. During Rose's fellowship, she created the first version of the Using Digital Technology in Extension Education ePublication , which provides a digital platform for aggregating content, tools, and...

The Extension Foundation has created a database available for Cooperative Extension professionals from Extension Foundation Member Institutions . This member resource was designed to provide Extension Professionals with concise and succinct tutorials, tips, and introductions on various subjects applicable to Cooperative Extension Professionals. It can be found on the main navigation of Connect Extension and is visible to Foundation members. To get your free Connect Extension account,...

exciteThe focus of the November EXCITE Spotlight session was utilizing Social Media in our Vaccine Education project. Teams shared resources, success stories, and difficulties of using social media to share their project messages and reach their audiences. As part of the presentation, The College of Menominee Nation was highlighted for the significant progress made in their projects goals after launching social media campaigns to reach their target audience. The College of Menominee Nation...

This past year, the Impact Collaborative's Extension Skills series has provided Cooperative Extension professionals with the opportunity to build capacity with tools, processes, and tech skills training. Each second Thursday of the month, a workshop was led by an Extension expert to give professionals the opportunity to learn new skills and share best practices to help them be more effective and innovative in their work! This year, the workshops focused on topics such as virtual engagement...

The Mass Media: Sustaining Pollinators fieldbook published by Extension Foundation in 2020 is now available in a flipping book format to be consistent with other publications on the Extension Foundation’s new Publication Bookshelf on Connect Extension. The publication is a result of a three-year collaboration between the National Pesticide Safety Education Center (NPSEC) and a team from Prairie View A&M University in Texas. NPSEC has been supporting pollinator health since 2017,...

“El Programa Juntos: La trayectoria de un programa de Extensión al servicio de una comunidad en crecimiento” is available on the Extension Foundation bookshelf in a flipping book format. This publication is a Spanish translation of the Juntos eFieldbook produced in 2021. The Juntos program focuses on educating high school Latinx students and equipping their families with the knowledge, skills, and resources to ensure high school graduation and increase college access and attendance rates. In...

Using Digital Technology in Extension Education has been reissued as a flipping book. First published in September 2020 as a website, the publication provides timely content that aims to help Cooperative Extension professionals consider the role of technology in their work, and perhaps increase the adoption of technology, particularly social media. The information in the publication provides both food for thought and practical information that will enable readers to apply what they’ve...

The Extension Foundation has recently released several new and previously published titles on various topics, from climate and extreme weather to building farm and farm family resilience. Check out our bookshelf to learn more about what other Extension professionals are doing in their work. ICYMI, here are a few recent titles that may interest you. Program Planning and Team Building: If you’re using the summer to plan upcoming Extension programs, take a peek at Engaged Program Planning for...

The Extension Collaboration for Immunization, Teaching, and Engagement ( EXCITE ) project was created to reduce vaccine hes it ancy in rural and medically unders erved communities . Fund ed by the CDC through an Inter agency Agreement with USDA N IFA and a cooperative agreement with the Extension Foundation , the team has four goals : reduce hes it ancy , increase communication between populations and health systems , increase accessibility to clinics and help implement public health...

Exciting News We're reviving the Technology in Extension Education (TEE) subgroup! Subgroup History The Technology in Extension Education (TEE) Connect subgroup launched early in the pandemic. Content was curated by Rose Hayden-Smith, University of California Extension emerita, as part of her NTAE technology fellowship with the Extension Foundation. (Rose will again be taking the lead and curating content for the group.) This subgroup was very active during the pandemic. We used this space...

Getting to the Heart and Mind of the Matter: A Toolkit and Workshops for Building Confidence in Being a Trusted Messenger of Health Information REGISTER HERE Attention all Extension professionals and community partners involved in health-related work! Enhance your communication skills and gain new tools that will help you be a trusted messenger of health information in your community! Join the Washington State team for a three-part workshop series: Getting to the Heart and Mind of the...

It's important for Extension Programs to stay current on the latest strategies for engaging with their audiences and be able to adapt and create new strategies in order to reach their communities more widely or effectively. The Extension Foundation offers a variety of resources to help you discover new ways to reach, understand and engage with your audience. Through Connect Extension, you can find videos and publications that can teach you new strategies to improve engagement and promotion...

Open faculty position in the Learning Games Lab at New Mexico State University (NMSU): Extension Educational Technology Specialist (tenure-track, assistant professor): Please share with interested candidates. This non-teaching position focuses on educational games and media development, including research and publication, outreach and service in areas of instructional design and education, including: user testing, accessibility, message development, virtual reality or another specialties.

Check out the new video training modules and updated resources from the " Getting to the Heart and Mind of the Matter ," Washington State University EXCITE Team. This team has designed a toolkit and training program specifically aimed at helping become more confident in being a trusted messenger of accurate health information. These new video modules effectively convey the toolkit's concepts and include engaging educational activities. Access the playlist for each section of the training...

This month concluded the first series of Extension Skills, a monthly professional development offering for our members! This quarter's theme, "Telling Our Extension Story, aimed to equip you with valuable insights and strategies to enhance your communication and outreach efforts. We've been fortunate to have had many experts on to share their tips and best practices on how to connect to our audiences, and share the learnings and success of your extension projects and programs in a variety of...