Tagged With "mass media"
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College of Menominee Nation and the University of Wisconsin-Madison Indigenous Food Sovereignty Initiative partner with eXtension through USDA-NIFA Cooperative Agreement
The U.S. Department of Agriculture (USDA) 2018-2022 Strategic Plan recognizes its role in helping provide access to safe and nutritious food for limited income people, by supporting limited resource individuals and families in their efforts to escape food insecurity and hunger and improve their well-being. These objectives require partnerships between State, local agencies, Federal, and public and private entities to support best practices in implementing effective programs and ensuring...
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eXtension Social Café
eXtension Social Café Every Thursday from March 26th - April 30th 1 PM - 2 PM ET Available to All Cooperative Extension Professionals The eXtension Social Café will provide a weekly opportunity for informal, drop-in conversations and questions about the effective use of social media and communications in Extension work. Each Social Café will open with a 5-15 minute “tutorial” of a tool or feature on commonly used social platforms, or a brief showcase of a Cooperative Extension employee who...
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ICYMI: Back To the Future: Using Mass Media for Extension Communications Webinar
Yesterday’s Back the Future: Using Mass Media for Extension Communications webinar had over 300 participants who engaged with the Mass Media Pollinators New Technologies in Agricultural Education (NTAE) grant project team who shared what they have learned so far creating a mass media campaign to encourage the creation of more pollinator habitats.
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May 25th Deadline: Farm Journal Monthly Story Lead Contest
This is just a reminder that the deadline for the monthly Farm Journal Story Lead contest is coming up for the month of May on the 25th ! In case you missed the details about this contest, I've included them below. We look forward to your submissions! The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead...
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NEW Monthly Story Lead Contest! Your Chance to Get Published in Farm Journal!
The eXtension Foundation, in partnership with Farm Journal, is pleased to bring this opportunity to Cooperative Extension. Each month, we will offer a story lead contest right here in Connect Extension in the new Farm Journal Monthly Story Lead Contest group. Monthly winners, along with their Extension Directors and Administrators, will have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. Submissions for the contest are simply...
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NPSEC and Texas A&M Agrilife Extension partner with eXtension through USDA-NIFA Cooperative Agreement for Mass Media Pollinator Stewardship Effort
Advancing the role of integrated pest management, including effective use of pesticides, is critical to controlling the spread of harmful pests and diseases. It is estimated that 40 percent of global crops are lost to agricultural pests each year. The US Department of Agriculture Strategic Plan 2018-2022 emphasizes prevention and mitigation of agricultural pests and disease. There are recognized, undesirable effects associated with application and misuse of pesticides, especially by the...
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UNL’s Weather Ready Farms Partners with eXtension Through USDA-NIFA Cooperative Agreement
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will...
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Western Farmer Cover Crop Survey
Please help us send an important survey to farmers in your network. The University of Idaho, Oregon State University, and Boise State University, on behalf of the Western Cover Crops Council are conducting a survey to improve understanding of cover crop use throughout the U.S. West, Guam, and Micronesia. Specifically, the survey aims to include a range of perspectives from farmers and ranchers on the benefits and barriers related to cover crops and the effectiveness of policy incentives. The...
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Results from the May 2020 Farm Journal Monthly Story Lead Contest
Last month, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the May 2020 contest was about the important work Extension is doing to help farmers and rural...
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Live Stream at 2 PM ET Today! Unpacking the Content Creation Process: How NPSEC Optimizes Existing Cooperative Extension Resources
Open this post in Connect Extension to view the live stream! Launching a state-wide campaign can be daunting, but the content creation process doesn't have to be! In this webinar, Kara Maddox from the National Pesticide Safety Education Center (NPSEC) and Nathan Hermond from Prairie View A&M University Cooperative Extension describe how they transformed existing Pollinator Stewardship Resources into an engaging Pollinator Prep Guide. Designed to engage Millennials and their families...
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In Case You Missed It! - Unpacking the Content Creation Process Webinar
Yesterday afternoon Nathan Hermond with Prairie View A&M University Cooperative Extension and Kara Maddox with the National Pesticide Safety Education Center hosted a webinar on how we transformed existing Cooperative Extension content into an engaging Pollinator Prep Guide designed for Millennials and their families. Click here to watch the recording today! In the webinar, we spoke about the nifty poll featured offered by 99designs - as well as the ability to start a competition among...
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New Survey Finds Teens Are Struggling with Mental Health
A new survey commissioned by National 4‑H Council, and conducted by the Harris Poll, finds that 7 in 10 teens are struggling with their mental health in the wake of COVID-19. More than half of those surveyed shared that the pandemic has increased their feelings of loneliness, with 64 percent believing it will have a lasting impact on their mental health. The survey, conducted in May 2020, is among the first to examine the impact this unprecedented public health crisis has had on U.S. teens.
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What’s It Like to Work with the eXtension Foundation as an NTAE Project? - Using Mass Media for Extension Messaging
eXtension recently announced the opportunity for nominations for the New Technologies for Agricultural Extension (NTAE) for Year 2 projects. The nomination form will be available on June 15th until July 20th, 2020. Selected projects will receive wrap around services from the eXtension Foundation to support, accelerate, and amplify the project/program outcomes. Wrap around services include: Project/Program advisory support from a Catalyst (current or past senior program or administrative...
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Re: Practicing Connection in a Complex World podcast launches July 1!
I love this approach. Another podcast that's taking a really collaborative approach is Water Talk out of University of California Ag & Natural Resources. They're using the recording sessions to create community and a sense of audience (this happens mid-week), and then dropping the actual podcast on Friday. It's been an incredibly inclusive process: the team publicizes the recording on social media, including Twitter, and then shares the Zoom link via email. Again: so looking forward to...
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Re: Practicing Connection in a Complex World podcast launches July 1!
What a great idea! I will look it up - their process sounds right up our alley - thanks for sharing!
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Results from the June 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the June 2020 contest was about reducing food waste and we received several excellent submissions!
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New eFieldbook Available! Bridging the GAPs: Approaches to Treating Water On Farms
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Year 1 Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected a multi-state initiative including North Carolina State University, University of Florida, University of Tennessee, and Virginia Tech to participate in our program accelerator, receiving several wrap-around services from the eXtension Foundation to help with faster implementation and impact. One component of eXtension’s wrap-around services...
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Results from the July 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the July 2020 contest was about how Extension is empowering farmers to maximize their use of...
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New eFieldbook Available! Using Digital Technology in Extension Education
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected Dr. @Rose Hayden-Smith as the Technology in Extension Education Fellow for year one (2019-2020). Part of her fellowship was the creation of the first version of the Using Digital Technology in Extension Education eFieldbook. The eXtension eFieldbook series provides a digital platform for aggregating content, tools, and engagement, and is available...
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Live Stream Today at 3 PM ET! Wrapping Up the Pollinator Stewardship Pilot Program: Outcomes, Metrics & Next Best Steps
Join us here in Connect Extension for a live stream of today's webinar! The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters, Chief Innovation Officer for Land.US and creator of AgNearMe.com, as well as Erica Overfelt and Braden Kobeski, Social Media and Engagement Officers...
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Live Stream at 2 PM ET! Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Live Stream Available Here in Connect Extension Gain research insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages using social media. Presenters: Jackie Haven/Deputy Administrator, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture Jackie Haven oversees USDA’s...
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ICYMI- Asynchronous Programs
Nearly five dozen Cooperative Extension professionals from across the nation gathered to discuss asynchronous programs an d how we are making our formerly face-to-face programs available to clientele who want to learn on their own time not necessarily at the same time as everyone else like a webinar. We and our clientele are busier than ever and often cannot participate in synchronous events, so in order to reach them, we need to turn to provide programs asynchronously. As per the chat, most...
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ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Yesterday, we hosted a webinar led by Jessica Larson - Public Affairs Specialist, Center for Nutrition Policy and Promotion, U.S. Department of Agriculture. She provided a research review that offered insights on how various SNAP-eligible audiences use social media channels, particularly when it comes to health and healthy eating. Participants had a chance to find out which platforms are preferred by different lower income populations to more effectively communicate healthy eating messages...
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Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Phones are the primary device (especially for Hispanics) to access social media. Budget and Savings are key words that are powerful motivators; tie these words into messaging and your call to action. Visual, step-by-step, beginning with the elemental step and don't skip steps. These are the key things I got from listening to this zoom. The phone being primary device surprised me, as I thought computer, but this zoom raised my awareness that many urban folks don't have computer but do have...
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Re: ICYMI: Healthy Eating, Social Media, & Lower Income Communities – A Research Review
Debra, thanks so much for joining us and those are some great takeaways!
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Results from the August 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the August 2020 contest was about about an innovative research project, on-farm trial or farmer...
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Digital Technology eFieldbook Webinar Shares Project Info & Findings
More than three dozen Cooperative Extension professionals joined in a webinar to learn more about eXtension's new Using Digital Technology eFieldbook . @ashleygriffin @Jerry Thomas and @rosehayden-smith offered a panel discussion that explored the eFieldbook content and features, the Fellowship project (including professional development activities), lessons learned, and findings from the eXtension Technology Futuring Project. The eFieldbook was produced as part of of eXtension’s New...
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Recap of "DNA Demystified" Virtual Chat
Summary of discussion Q&A from virtual chat 'DNA Demystified" We had a great discussion of several topics, with probing questions and lively discussion. Below is a summary of a select few. For the full chat, see the archive at https://connect.extension.org/...stified-virtual-chat Query: What DNA and genetics basics should Cooperative Extension professionals understand? Summary: At least the basics up to first year college. We should know about basic structure and function of DNA, and how...
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Results from the September 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the June 2020 contest was about reducing food waste and we received several excellent submissions!
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New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns
As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation selected the National Pesticide Safety Education Center (NPSEC) in partnership with Prairie View A&M Cooperative Extension to pilot a mass media campaign using radio and digital advertising to promote pollinator protection messages to the public. The results and method is published in this new eFieldbook. Using this eFieldbook, Cooperative Extension...
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Re: New eFieldbook Available! Using Radio & Digital Advertising for Extension Campaigns
@Kara Maddox , @Tom Smith , @Courtney Weatherbee
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Organizations Partner to Combat the Digital Divide by Launching Searchable Wi-Fi Map for Needed Broadband Connections
American Connection Project organizations launch an interactive tool for users to locate more than 2,300 free Wi-Fi locations in 49 states ARDEN HILLS, MINN. (October 20, 2020) – Several partner organizations today announced the launch of the American Connection Project (ACP) interactive Wi-Fi map. The map provides a free resource to help the public locate more than 2,300 free Wi-Fi locations across 49 U.S. states. The map includes Wi-Fi locations from Land O’Lakes, Inc. and its ag retail...
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ICYMI: The New Nutrition Facts Label: What’s Changed and What’s Been Updated
Last week, we hosted three wonderful folks from the FDA Center for Food Safety and Applied Nutrition (CFSAN). They took us “behind the label” to share background on the changes and provide an in-depth tour of the updated Nutrition Facts label. CFSAN staff also shared educational materials and resources on the updated Nutrition Facts label for both health professionals and consumers. If you didn't get a chance to catch this presentation - the recording is available here ! By popular demand,...
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Results from the October 2020 Farm Journal Story Lead Contest
In May, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the October 2020 contest was about Farmer Stress and Mental Health. We'd like to thank everyone that...
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ICYMI: Getting Ready to Tell Consumers about MyPlate and the 2020 – 2025 Dietary Guidelines for Americans
Yesterday we had a fabulous panel from the USDA Center for Nutrition Policy & Promotion talk to us about MyPlate and the 2020-2025 Dietary Guidelines. 500 Cooperative Extension professionals joined us and brought some great questions with them for the 30 minute Q&A portion! If you didn't get a chance to catch it, the recording is now available . Additionally, @Barbara Jirka was kind enough to provide a copy of the slides and a handout - I've attached those to this post!
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Recap of Video Production in Cooperative Extension Virtual Chat
As a result of the COVID-19 pandemic, many Cooperative Extension professionals are branching out to add simple video production to their skillset.
In our virtual chat “Video Production in Cooperative Extension,” participants across institutions and job roles helped us understand more about training resources and needs related to video production in Extension.
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Interest in Understanding Ecosystem Service Values by Conservation Professionals in the Northeastern US
A multi-state survey was implemented in December 2018 to assess the information needs of natural resource conservation professionals regarding the value of land conservation in their community. Findings reveal that most respondents do not have the information needed to incorporate ecosystem service values into planning and decision-making. There is opportunity for extension services to deliver economic information and training that can advance the management of conserved lands. Read the full...
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2021 Impact Collaborative Events: Registration Open NOW for eXtension Members!
eXtension Foundation is pleased to announce open registration for several 2021 events in our Impact Collaborative program. This includes registrations for the Innovation Skill-Building Experience and the Impact Collaborative Innovation Facilitator Training. These events are for everyone inside eXtension Foundation member institution s . The eXtension Foundation invites all members to participate in the Impact Collaborative program to build skills in innovation, hone project & program...
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Results from the November/December 2020 Farm Journal Story Lead Contest
Last year, the eXtension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the November/December 2020 contest was about the important work Extension is doing to better...
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COVID-19 Vaccine Education Toolkits for Cooperative Extension
Overcoming hesitancy to receive the new COVID-19 vaccines is a growing issue across the U.S. despite more 400,000 deaths resulting from virus to date. According to a recent report published by the Kaiser Family Foundation, rural residents are among the most vaccine hesitant groups with seven in ten rural residents expressing at least some reluctance to receive the vaccine. But as trusted members of the communities they serve, Cooperative Extension faculty and staff are in a unique position...
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Results from the January 2021 Farm Journal Story Lead Contest
Last year, the Extension Foundation launched a monthly story lead contest in partnership with Farm Journal in the Farm Journal Monthly Story Lead Contest sub group here in Connect Extension. Monthly winners, along with their Extension Directors and Administrators, have the chance to work with Farm Journal to further develop their story and have it published in Farm Journal media. The topic area for the January 2021 contest was about Ecosystem Service Supporting Practices & Opportunities...
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A Plan to Stick Together
"So much of what we call management consists of making it difficult for people to work." -Peter Drucker We never really get clarity, we're always seeking it. Here are some points of clarity to help bring people together because... "We don't have to do it all alone...we were never meant to." -Brene' Brown Leadership vs Management Let's stop calling leadership, management & management, leadership. Management is for resources, leadership is for people. The Scarcity of Time When a critical...
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NEW! Assistant Project Director for Immunization Education
Extension Collaborative on Immunization Teaching and Engagement (EXCITE) Assistant Project Director for Immunization Education Position Description This project is a collaborative effort among the Extension Committee on Policy (ECOP), eXtension, and the Centers for Disease Control and Prevention (CDC). It grew out of efforts undertaken by the ECOP Health Innovation Task Force. eXtension anticipates receiving funding for Immunization Education efforts. Key Extension leaders on this project...
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ICYMI: Take a Tour with the MyPlate Team: Walk Through The New Personalized Digital Tools and Resources
Yesterday, we had three guests from the USDA Center for Nutrition Policy and Promotion to learn about the new MyPlate website and suite of digital tools and resources that were launched upon the release of the Dietary Guidelines, 2020-2025. In this webinar, we explored the MyPlate tools to help you reach audiences at every life stage. Here are some resources from that webinar: Recording MyPlate National Nutrition Month Playbook (Attached) Slide deck (Attached) Q&A questions answered in...
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Food Waste Reduction Challenge Begins April 12
A graduate cohort group from across the US has worked diligently this year to understand the complexities of food waste. After months of problem-solving and deliberation, they ultimately decided to launch a 7-day social media campaign centered on raising awareness around food waste prevention and reduction. Namely, the “7 Day Food Waste Reduction Challenge.” YOU can participate and make a difference! The social media campaign will consist of seven days of interventions, each day themed in...
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ICYMI: CONNECTING LATINO YOUTH/FAMILIES/COMMUNITIES W/EXT RESOURCES
Contrary with what many think, Latino/x population in the US is not a monolith, far from fitting the one-size-fits-all formula, the 60 million Americans of Latino/Hispanic origin represent over 20 Latin American countries, and a wide range of socioeconomic backgrounds, education levels, geographic locations, histories, political affiliations. Visit this virtual chat archive to learn what extension professionals across the country have been doing to be successful in reaching the Latino/x...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Immunization Education Pilot Projects (Activity 2)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) IMMUNIZATION EDUCATION PILOT PROJECTS (ACTIVITY 2) DATES: MAY 1, 2021 - APRIL 30, 2023 ELIGIBILITY: The RFA for EXCITE Activity 2 is open to all Land Grant University CES professionals. Each LGU may apply as part of an unlimited number of lead and collaborating applications for EXCITE Activity 2. At most, one project per...
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RFA: Extension Collaborative on Immunization Teaching & Engagement (EXCITE) Vaccinate With Confidence for COVID-19 (Activity 1)
Extension Committee on Organization and Policy, Health Innovation Task Force Extension Foundation EXTENSION COLLABORATIVE ON IMMUNIZATION TEACHING AND ENGAGEMENT (EXCITE) VACCINATE WITH CONFIDENCE FOR COVID-19 (ACTIVITY 1) DATES: MAY 1, 2021 - APRIL 30, 2022 ELIGIBILITY: The RFA for EXCITE Activity 1 is open to all Extension professionals at all Land-Grant Universities (1862, 1890, 1994). For Activity 1, one application per institution is eligible to be considered, determined at the...
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Get better at anything!
Had the good fortune of carving out some time to finish a book that has made a quick impact on my life; " Triggers " by Marshall Goldsmith. The most powerful aspect of this book for me was self questioning . Heard about this technique from one of his social media posts & had been half-heartedly going through the motions of this technique. I needed some coaching on it for sure. He states that active questions make the most difference because of how they frame the responsibility. They...
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Crises of Legitimacy of Science-Are we with science or not?
Photo by ThisisEngineeringRAEng on Unsplash Lou Swanson, Emeritus Vice President of Engagement, Colorado State University Scott Reed, Vice Provost Emeritus, Outreach and Engagement, Oregon State University Providing Evidence-based knowledge is a foundational raison d'être among Extension mission statements. This blog and the next address the social and political delegitimation of science over the past few decades, as well as the acceleration of attacks on science as an academic and social...