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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Tagged With "Prairie View A&M Cooperative Extensi"

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Chat archive from Back to the Future webinar

Molly Immendorf ·
Take a look at this lively discussion prompted by the recent webinar.
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Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
It’s been awhile since our last webinar back in April, and we’re pleased to announce an update on our Pollinator Pilot Campaign: Over the last few weeks, Kara Maddox, Creative Director for NPSEC, has led the charge with Prairie View A&M's Nathan Hermond, lead entomologist on the Pollinator Pilot Campaign. Together, the team created the Pollinator Prep Guide to help folks identify, attract and protect pollinators in their backyard and gardens this summer.
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Re: Mass Media Team Creates Pollinator Prep Guide

Aaron Weibe ·
ALL of them look super awesome! It's hard to decide what I like best! Mind if I also share this in the larger Connect Extension group?
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Re: Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
Great idea, Aaron! Thank you!
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Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
It is with great excitement that we have an official launch date for the Pollinator Pilot with Prairie View A&M Cooperative Extension - June 22 - just in time for National Pollinator Week! Please join our upcoming webinar this Wednesday on June 17th to learn about the campaign content creation process. Our PowerPoint for the webinar is attached!
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Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Adenea Thompson ·
Where is the information to join the webinar? I see the date but no registration or links.
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Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
This is a great question, Adenea! Here is how to register: https://extension.zoom.us/webi...rgUBNlR_qm4Waznk0Y6A
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Prairie View A&M Cooperative Extension Campaign Week 1 Metrics are in!

Kara Maddox ·
We are thrilled to announce the Week 1 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us!
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Prairie View A&M Cooperative Extension Campaign Week 1-3 Metrics are in!

Kara Maddox ·
We are excited to announce the Week 1-3 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. Social media metrics coming soon! For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us .
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Vote on our Pollinator Garden Guide Design!

Kara Maddox ·
We are halfway through our Pollinator Stewardship Campaign with Prairie View A&M University, and we need your help choosing the final design for our last spotlight piece, our Pollinator Garden Guide! Click below to review the top designs and let us know which one you like best: Vote on Garden Guide Design Here If you'd like to use 99designs at your home institution, click here to learn more! Stay tuned for our week 3 metrics. We are collecting those as we speak! For more information...
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Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

Kara Maddox ·
It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives: AgNearMe.com, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...
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Vote on our Butterfly Garden Guide today!

Kara Maddox ·
Nathan Hermond of Prairie View A&M University Cooperative Extension and I continue to develop content for our Pollinator Stewardship Initiatives. Please vote on the design you like best below: Let's see the designs! As summer comes to a close, we continue to develop pollinator stewardship content with a Fall Pollinator Guide, a Winter Garden Guide and a Pollinator Prep Guide for Spring, 2021! Stay tuned for our upcoming webinar hosted by PVAMU in partnership with the Houston Museum of...
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Prairie View A&M Cooperative Extension Campaign Webinar - Metrics & Next Best Steps!

Kara Maddox ·
Greetings! Our Pollinator Pilot has come to an end - register for our webinar below to find out how it went! Click here to register! The webinar is scheduled for tomorrow (8/25) at 3PM EST. Here is the description below: The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters,...
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In Case You Missed It - Webinar Recording Now Available for PVAMU Pollinator Pilot

Kara Maddox ·
Greetings Extension Family! We are excited to share the recording from this week's webinar on PVAMU's Pollinator Pilot: Outcomes, Metrics & Next Best Steps. Click below to watch the webinar today! Click here for webinar recording. Attached is the PowerPoint Presentation from the webinar. In this resource, you will find metrics from our 6-week pilot, as well as Braden's Waggle Dance video! Our team continues to work with PVAMU to create accessible pollinator stewardship resources. Visit...
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New Moth Garden Guide Now Available!

Kara Maddox ·
Nathan Hermond of Prairie View A&M University and I are pleased to announce our new Moth Garden Guide! Click below to view our new guide today! https://agnearme.com/guides/ We are in the process of building a Fall Garden Guide - as well as a Creepy Crawler Guide set to launch for Halloween! Stay tuned for updates! If you or your Extension Community would like to work together to build similar guides, please feel free to reach out. We are here to help!
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Mass Media: Sustaining Pollinators eFieldbook Now Available!

Kara Maddox ·
The National Pesticide Safety Education Center (NPSEC) is excited to announcement our eFieldbook - now available - through eXtension. In this guide, we talk about how the Pollinator Project with Prairie View A&M University came to fruition. Join our interactive polls and discussions today! Click here to access the eFieldbook All you need is your LinkedIn login information - and you have immediate access. As always, please feel free to reach out to me if you have questions, comments or...
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Vote on our Fall Garden Guide today!

Kara Maddox ·
To help folks take advantage of all things Fall, Nathan Hermond with Prairie View A&M University Extension and I are putting together a Fall Garden Guide! Click below to vote on your favorite design today: Vote here! As always, please feel free to reach out if you have comments, questions, suggestions or ideas! Check out 99designs for your creative projects. Cheers to all things Fall, y'all!
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Vote on our Fall Planting Guide Today!

Kara Maddox ·
Greetings Team! Nathan Hermond at Prairie View A&M University Cooperative Extension and I are rounding the last few laps on the designs for our Fall Garden Guide. Which design do you like best? Let us know by clicking below: Vote Here! We are excited to announce our Guide to All Things Fall is now available on AgNearMe.com. Stay tuned to find out what we have planned for our Thanksgiving Special - as well as our Holiday Season Guides. If you're interested in learning more about how...
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Stephenie Fu

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Lee Dudley

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laura miller
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Becky Carroll

Becky Carroll
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Deb Andres

Deb Andres
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Michele Jones

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Natalie

Natalie
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Nick Roy

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Paige Alost

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Sherry Frick

Sherry Frick
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Teresa Funk

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Kelly McAdam

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New Pawnee Nation College Summer Harvest Guide

Kara Maddox ·
This week the National Pesticide Safety Education Center (NPSEC) is excited to share the Summer/Fall Harvest Guide created in partnership with Pawnee Nation College. This guide highlights foods for harvest, while also preserving the Pawnee language. Click here to view the full guide today! As a tribal community college, the Pawnee Nation College is dedicated to promoting social responsibility, service to the community, and research that contribute to the cultural, social, and economic...
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Jeanne Walsh

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Juella Sparks

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David Keto

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David Keto
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Ashley Griffin

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Ashley Griffin
 

About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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