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extension.org ConnectSubgroupsThe SEED Method: An Evidence-Based Method for Engaging Communities

The SEED Method: An Evidence-Based Method for Engaging Communities

The SEED Method is a multi-stakeholder approach to engaging communities in research, problem solving, and action planning. Developed at Virginia Commonwealth University, SEED provides a framework for collaborative research and action planning that can be scaled up or down depending on project resources and goals.

Bringing the SEED Method to Cooperative Extension

 

A team from Virginia Commonwealth University and Virginia Tech is working with the Extension Foundation to build capacity for communities and Impact Collaborative teams to use the ‘SEED Method for Stakeholder Engagement in Question Development’. The SEED Method is a multi-stakeholder approach to engaging communities in research, problem solving, and action planning. The project is supported by the Patient-Centered Outcomes Research Institute (PCORI), and will be conducted over two years.

As part of this project, Drs. Zimmerman and Rafie will be hosting a series of webinars on Connect Extension. The first webinar, held February 2nd, provided an introduction to the SEED Method. The 96 participants learned about how and why this method was developed, how it has been used to date, and how it contributes to community engagement.

Discussion during the Q & A period focused on key elements of the SEED Method, validation of the method and the process and outcome evaluation, potential for involving youth, benefits of stakeholder engagement, and the role of academic partners, stakeholder ‘Topic groups’, and the research team.

Webinar attendees noted that “the SEED method could be useful for extension professionals and observed the connection between the SEED idea and 'Collective Impact'.”

The first webinar is now available to view on demand on the SEED Method subgroup page.  Upcoming webinars include “The Community Research Team: Working Together to Implement Your Project” (April 7), “Stakeholder Topic Groups: Bringing Community Expertise to the Table” (May 26), and “Community Dissemination and Implementation: Following Through on Project Results” (June 16). Registration for these webinars is open.

Find resources, videos, and registration links on the SEED Method subgroup page:

https://connect.extension.org/...engaging-communities

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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