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extension.org ConnectSubgroupsUsing Mass Media for Extension Messaging

Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

Tagged With "Pollinator Prep Guide"

Blog Post

Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
It’s been awhile since our last webinar back in April, and we’re pleased to announce an update on our Pollinator Pilot Campaign: Over the last few weeks, Kara Maddox, Creative Director for NPSEC, has led the charge with Prairie View A&M's Nathan Hermond, lead entomologist on the Pollinator Pilot Campaign. Together, the team created the Pollinator Prep Guide to help folks identify, attract and protect pollinators in their backyard and gardens this summer.
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Re: Mass Media Team Creates Pollinator Prep Guide

Aaron Weibe ·
ALL of them look super awesome! It's hard to decide what I like best! Mind if I also share this in the larger Connect Extension group?
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Re: Mass Media Team Creates Pollinator Prep Guide

Kara Maddox ·
Great idea, Aaron! Thank you!
Blog Post

Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
It is with great excitement that we have an official launch date for the Pollinator Pilot with Prairie View A&M Cooperative Extension - June 22 - just in time for National Pollinator Week! Please join our upcoming webinar this Wednesday on June 17th to learn about the campaign content creation process. Our PowerPoint for the webinar is attached!
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Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Adenea Thompson ·
Where is the information to join the webinar? I see the date but no registration or links.
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Re: Prairie View A&M University Pollinator Pilot Set to Launch June 22, 2020!

Kara Maddox ·
This is a great question, Adenea! Here is how to register: https://extension.zoom.us/webi...rgUBNlR_qm4Waznk0Y6A
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1 Metrics are in!

Kara Maddox ·
We are thrilled to announce the Week 1 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us!
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-3 Metrics are in!

Kara Maddox ·
We are excited to announce the Week 1-3 metrics for the Prep for Pollinators Campaign with Prairie View A&M Cooperative Extension! We will continue to provide updates during our six week campaign. Social media metrics coming soon! For more information about this initiative, feel free to reach out to me at karamaddox@npsec.us .
Blog Post

Vote on our Pollinator Garden Guide Design!

Kara Maddox ·
We are halfway through our Pollinator Stewardship Campaign with Prairie View A&M University, and we need your help choosing the final design for our last spotlight piece, our Pollinator Garden Guide! Click below to review the top designs and let us know which one you like best: Vote on Garden Guide Design Here If you'd like to use 99designs at your home institution, click here to learn more! Stay tuned for our week 3 metrics. We are collecting those as we speak! For more information...
Blog Post

New Pollinator Garden Guide is Now Available!

Kara Maddox ·
Thank you to everyone who took the time to vote on the design for the Pollinator Garden Guide! We are excited to announce the guide is ready for download on AgNearMe.com 🤗 Click here to download the guide today! Stay tuned for our finalized Pollinator Pilot Metrics. We are wrapping up our radio and digital campaign segments this week! Follow us on social to learn more about our #PrairieViewPollinatorProject pilot campaigns on Facebook , Twitter and Instagram . For more information regarding...
Blog Post

Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

Kara Maddox ·
It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives: AgNearMe.com, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...
Blog Post

Vote on our Butterfly Garden Guide today!

Kara Maddox ·
Nathan Hermond of Prairie View A&M University Cooperative Extension and I continue to develop content for our Pollinator Stewardship Initiatives. Please vote on the design you like best below: Let's see the designs! As summer comes to a close, we continue to develop pollinator stewardship content with a Fall Pollinator Guide, a Winter Garden Guide and a Pollinator Prep Guide for Spring, 2021! Stay tuned for our upcoming webinar hosted by PVAMU in partnership with the Houston Museum of...
Blog Post

In Case You Missed It - Webinar Recording Now Available for PVAMU Pollinator Pilot

Kara Maddox ·
Greetings Extension Family! We are excited to share the recording from this week's webinar on PVAMU's Pollinator Pilot: Outcomes, Metrics & Next Best Steps. Click below to watch the webinar today! Click here for webinar recording. Attached is the PowerPoint Presentation from the webinar. In this resource, you will find metrics from our 6-week pilot, as well as Braden's Waggle Dance video! Our team continues to work with PVAMU to create accessible pollinator stewardship resources. Visit...
Blog Post

Mass Media: Sustaining Pollinators eFieldbook Now Available!

Kara Maddox ·
The National Pesticide Safety Education Center (NPSEC) is excited to announcement our eFieldbook - now available - through eXtension. In this guide, we talk about how the Pollinator Project with Prairie View A&M University came to fruition. Join our interactive polls and discussions today! Click here to access the eFieldbook All you need is your LinkedIn login information - and you have immediate access. As always, please feel free to reach out to me if you have questions, comments or...
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Re: Mass Media: Sustaining Pollinators eFieldbook Now Available!

Former Member ·
An excellent and useful book! Maintaining pollinators is now essential for the health of our ecosystems and the continuation of our food supply. By doing this, you are raising a very important topic in the mass media, thank you. An outstanding contribution to our planet. Regards, Andersen
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Re: Mass Media: Sustaining Pollinators eFieldbook Now Available!

Former Member ·
Well, it is Exciting news from the National Pesticide Safety Education Center! The launch of the eFieldbook via eXtension is a commendable step toward accessible education. The collaboration with the Pollinator Project at Prairie View A&M University adds depth to this initiative. Well I am from Custom Software Development New York company our organization appreciates you and wants to know more about it
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Re: Mass Media: Sustaining Pollinators eFieldbook Now Available!

Sunny Brown ·
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The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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