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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

August 2020

In Case You Missed It - Webinar Recording Now Available for PVAMU Pollinator Pilot

Greetings Extension Family! We are excited to share the recording from this week's webinar on PVAMU's Pollinator Pilot: Outcomes, Metrics & Next Best Steps. Click below to watch the webinar today! Click here for webinar recording. Attached is the PowerPoint Presentation from the webinar. In this resource, you will find metrics from our 6-week pilot, as well as Braden's Waggle Dance video! Our team continues to work with PVAMU to create accessible pollinator stewardship resources. Visit...

Prairie View A&M Cooperative Extension Campaign Webinar - Metrics & Next Best Steps!

Greetings! Our Pollinator Pilot has come to an end - register for our webinar below to find out how it went! Click here to register! The webinar is scheduled for tomorrow (8/25) at 3PM EST. Here is the description below: The Prairie View A&M University Pollinator Pilot has come to a close. Join us to find out how the campaign helped PVAMU's Cooperative Extension Program reach new audience members via radio, digital and social media outreach initiatives. Joining me will be Adam Winters,...

Vote on our Butterfly Garden Guide today!

Nathan Hermond of Prairie View A&M University Cooperative Extension and I continue to develop content for our Pollinator Stewardship Initiatives. Please vote on the design you like best below: Let's see the designs! As summer comes to a close, we continue to develop pollinator stewardship content with a Fall Pollinator Guide, a Winter Garden Guide and a Pollinator Prep Guide for Spring, 2021! Stay tuned for our upcoming webinar hosted by PVAMU in partnership with the Houston Museum of...

Prairie View A&M Cooperative Extension Campaign Week 1-6 Metrics are in!

It's been an exciting run - our Prairie View A&M Cooperative Extension Pilot has concluded on our radio and digital networks. Below are the metrics from our radio and digital outreach initiatives: AgNearMe.com, the campaign landing page received a total of 2,732 website views during the six weeks. Radio messaging brought in a total of 1,243 unique website visitors, and our digital providers brought in a total of 1,489 unique website visitors 27 people visited the PVAMU website after...

 
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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture and membership funding. Any opinions, findings, conclusions, or recommendations expressed in the content are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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