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Using Mass Media for Extension Messaging

This group is for a 2019-2020 New Technologies for Ag Extension (NTAE) project led by the National Pesticide Safety Education center with partial support from the eXtension Foundation. The project is focused on using Mass Media - radio and digital ads- to drive the public to Extension resources.

June 2020

Mass Media Team Creates Pollinator Prep Guide

It’s been awhile since our last webinar back in April, and we’re pleased to announce an update on our Pollinator Pilot Campaign: Over the last few weeks, Kara Maddox, Creative Director for NPSEC, has led the charge with Prairie View A&M's Nathan Hermond, lead entomologist on the Pollinator Pilot Campaign. Together, the team created the Pollinator Prep Guide to help folks identify, attract and protect pollinators in their backyard and gardens this summer.

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The Extension Foundation is a non-profit designed to be the engine fueling U.S. Cooperative Extension’s advancement in making a more visible and measurable impact in support of education outreach from land-grant universities/colleges located in every state and territory. Extension Foundation is embedded in the U.S. Cooperative Extension System and serves on the Extension Committee on Organization and Policy (ECOP). The Foundation provides an array of opportunities for Extension professionals that foster innovation creation, the adoption of innovations at member institutions, and increased impact of Extension programs. This work is supported by your membership dollars and funding from USDA-NIFA, grant no. 2020-41595-30123. For more information on Extension Foundation membership, please visit extension.org. You can also find our Terms of Servicee here

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