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Inclusive Content: Best Practices for Creating Engaging Online Content & Improving Accessibility for Individuals with Disabilities

Virtual

This event is for eXtension Foundation members only. A listing of eXtension Foundation members can be found here.

Members can register for this event by clicking here - this will navigate you to this calendar event in the Impact Collaborative subgroup where you will see a button for registration. For membership inquiries, please contact membership@extension.org

Cooperative Extension professionals are increasingly using social media to reach audiences we serve, including those with disabilities. Content that is accessible and inclusive benefits everyone. While no social media platform is 100% accessible, there are many things that we can do to improve accessibility for individuals with disabilities.

In this webinar hosted by eXtension Foundation you’ll learn about:

  • The components of social media accessibility;
  • How to include image descriptions in your posts;
  • The importance of using contrast in color choices;
  • Using descriptive links;
  • Video captioning; 
  • Best practices for using hashtags and emojis;
  • Tips for using the accessibility features on Facebook, Instagram, Twitter, LinkedIn and YouTube;
  • How YouTube can be used as a tool to generate .srt files to use in videos for other platforms like Twitter and Instagram;
  • What to avoid; and
  • Where to go for additional information.

The webinar will include an interactive portion, enabling participants to see best practices in action. You’ll come away with tips, techniques, resources and a wealth of practical knowledge.


Presented By

Rose Hayden-Smith

Dr. Rose Hayden-Smith is an author, editor, digital strategist, and food systems expert. She serves as the eXtension Foundation’s 2020 Fellow for Technology in Extension Education. 

Rose is the founding editor/curator of the UC Food Observer blog, which was launched in 2015 as part of the University of California’s Global Food Initiative. Her book, "Sowing the Seeds of Victory: American Gardening Programs of World War I," was published by McFarland in 2014. 

An emeritus Cooperative Extension Advisor with the University of California Agriculture and Natural Resources, Rose was formerly a 4-H and Master Gardener advisor, and also the first female director for Cooperative Extension in Ventura County. She led UC ANR’s statewide strategic initiative in Sustainable Food Systems. She spent the last portion of her career serving as an academic advisor in digital communications and Extension education, helping her colleagues capitalize on the potential of social technologies. 

Rose is a practicing U.S. historian and a nationally-recognized expert in the history of Victory Gardens; extension education; food policy; and the American home front in wartime. She was a Kellogg Food and Society Policy Fellow, where her work focused on digital advocacy to promote gardening as a means to increase community-based food security. She is also the recipient of UC Davis’s Bradford-Rominger award for her career work in promoting sustainable agriculture. Rose was awarded UCSB’s Robert L. Kelley Fellowship for outstanding work in U.S. public and intellectual history, and was the recipient of a Fellowship to complete a digital training program at the Center for History and New Media at George Mason University.

Her first career was as a writer and marketing communications specialist in the technology sector.

She holds four degrees from UC Santa Barbara: a BA in English, Masters in both Education and History, and a PhD in U.S. History.

Victor Villegas 

Victor Villegas is the Technology & Media Support Coordinator for Oregon State University Extension Service. He is an avowed technology geek who loves teaching people how to use technology to better their work and improve their lives. He also does STEM/STEAM outreach and engagement with 4-H youth, K-12 students and educators and is known as an innovative educator who uses drones, music, humor and puppetry to reach under represented kids. Victor is fully bilingual and bicultural, with a passion for serving minority communities. As one of OSU Extension’s Diversity Champions, he works to promote diversity, equity and inclusion and helps to ensure Extension is providing accessible, culturally sensitive and audience appropriate communications and learning opportunities for all.

Anna Ribbeck started in January as the first-ever social media strategist for the LSU AgCenter. During this public health emergency, she has worked to help the AgCenter continue to reach the people of Louisiana virtually and to develop social media trainings for AgCenter employees. She has worked with faculty, specialists, and agents to move in-person field days and conferences to virtual formats during this public health emergency. She previously served as the marketing director for one of Louisiana's largest wholesale nurseries and she is a graduate of the LSU College of Agriculture.

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About the Extension Foundation

The Extension Foundation was formed in 2006 by Extension Directors and Administrators. Today, the Foundation partners with Cooperative Extension through liaison roles and a formal plan of work with the Extension Committee on Organization and Policy (ECOP) to increase system capacity while providing programmatic services, and helping Extension programs scale and investigate new methods and models for implementing programs. The Foundation provides professional development to Cooperative Extension professionals and offers exclusive services to its members. In 2020 and 2021, the Extension Foundation has awarded 85% of its direct funding back to the Cooperative Extension System, 100% of funds are used to support Cooperative Extension initiatives. 

This technology is supported in part by New Technologies for Ag Extension (funding opportunity no. USDA-NIFA-OP-010186), grant no. 2023-41595-41325 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Extension Foundation. For more information, please visit extension.org. You can view the terms of useat extension.org/terms.

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